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WordPress

WordPress features, customization, themes, and plugins discussed at the Marketing Technology blog

March, 2016

  • 12 March

    Underscores: The Optimal Bare WordPress Theme

    Underscores - Bare WordPress Theme

    We’ve written in the past alerting those purchasing a WordPress site to avoid buying a site where a purchased theme is modified from its core code. Unless you have a huge budget and lots of time, purchased themes are great as …

February, 2016

  • 26 February

    How to Add Mobile App Banners to Your Site

    Mobile App Banners

    We have an absolutely stunning mobile application that’s automatically fed content from our site, built by the mobile engagement experts at BlueBridge, a sponsor of the site. You can read more about their amazing mobile app platform and download our …

  • 21 February

    Our Best Performing Email Opt-In Strategy Ever

    sumome wordpress

    My marketing podcast colleague, Erin Sparks, loves to give me a hard time about our opt-in strategy on the Marketing Technology Blog. Before we talk about what we’ve tested and what’s worked, I should explain the importance of email. If …

  • 10 February

    Yoast SEO: Canonical URLs on a Site with Optional SSL

    SSL Https

    When we moved our site over to Flywheel, we didn’t force everyone into an SSL connection (the https:// url that ensures a secure connection). We’re still undecided on this. We may ensure that form submissions and the ecommerce portion are …

  • 8 February

    MainWP: Centrally Manage Your WordPress Sites

    mainwp

    The great folks at Automattic have been closely integrating centralized WordPress management through their Jetpack plugin. I’ve already run into one issue with it, though, losing all of my past Jetpack analytics when my site somehow got disconnected and a …

  • 4 February

    The Impact of Slow Site Speeds on Your Business

    Speed

    Our recent post where we lamented about migrating our site to a new host got a lot of attention. No one wants to shift hosting companies… and especially someone like us that have 30 or so sites that we actively …

January, 2016

  • 31 January

    We’ve Moved Hosts… You May Want To As Well

    disappointed

    I’ll be honest that I’m incredibly disappointed right now. When managed WordPress hosting hit the market and some friends of mine launched their company, I couldn’t have been happier. As an agency, I was tired of running into issue after …

  • 17 January

    Bluebridge: Drag and Drop, Beautiful Mobile Apps as a Service

    Bluebridge Mobile Apps

    We were devastated a few years ago when our mobile app builder ended support for our mobile app. The app had over a thousand users. These subscribers that were engaged and spent a lot of time with the platform. While …

  • 11 January

    6 Questions to Ask Yourself Before Starting Your Website Design

    Web Design Planning

    Building a website can be a daunting task, but if you think of it as a chance to reevaluate your business and sharpen your image, you’ll learn a lot about your brand, and might even have fun doing it. As …

December, 2015

  • 16 December

    Wishpond: Making Waves in Lead Generation and Automation

    wishpond analytics

    There’s a storm on the horizon in the marketing automation industry. Barriers to entry for new platforms are getting lower and lower, mature platforms are being swallowed up by enterprise marketing platforms, and those left in the middle are in …

  • 8 December

    A List of the Best WordPress Plugins for Your Business 2015

    Best WordPress Plugins for Business 2015

    Each year we publish the WordPress plugins that have made the biggest impact to our productivity, optimization, and business results. Because of all of the shift in social impact and integration capabilities, there’s been quite a bit of turnover between …

  • 7 December

    Marketing Predictions for 2016

    2016 Predictions

    Once a year I break out the old crystal ball and share a few marketing predictions on trends I think will be important for small businesses. Last year I correctly predicted the rise in social advertising, the expanded role of …