During peak hours, almost 76 of online users who are on Facebook are actually women, and they update their statuses on Twitter and Instagram way more often than men. This is an interesting figure to consider, and is probably why a lot of brands appeal or target women when it comes to their online marketing campaign.
This infographic shows that women not only use social media more often than men, but they use these sites in more ways. More women also use the top social media sites and they dominate the visual-type social websites, which are the fastest growing social networks today. No site establishes women’s dominance in social media more than Pinterest, where 33% of U.S. women online access Pinterest (for men it’s only 8%).
Additionally, women like discovering new things in lifestyle sites like Pinterest, are more expressive when it comes to their thoughts as seen in the number of female users in Tumblr, find information on current affairs and various topics through online news. Interestingly, when it comes to career sites, men browse more. Hmmm.