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I Believe in Web 3.0!

This slide most likely produces moans and groans when I display it in front of my fellow techies. I have to show it, though. There have been very discreet movements on the web in the past. We had Web 0.0 which was basically text and bulletin boards. Remember those days? Waiting for the image to load line by line with your 1200 baud modem! (Yes, I know I’m old!)

Web History

Web 1.0 really became the hoard and control era. AOL (remember ‘enter keyword CHEVY) had a great grip on the net and more and more gateway sites appeared on the Internet. If you wanted someone to find you, it cost you dearly with a banner ad on a regional website.

Web 2.0 is still a control era – but now the Search Engines, namely Google, own the web traffic. We’re still in Web 2.0 today – if your site is going to be found, you better get it in a search result. The social web is now beginning to emerge, though. Folks are assembling and sharing bookmarks through micro-blogging applications and social bookmarking.

Web 2.0 saw the decline of peer-to-peer file sharing as well. Napster was toppled and the hackers, crackers and thieves had to go underground. Anonymous proxy servers and torrents through The Pirate Bay have jumped into the forefront as ‘free’ remains the price of the Internet.

Web 3.0 = Declining Search Dominance

Web 3.0 is next, and I believe it could be the Wild West all over again! Search engines beware as the people organize themselves, share their content through syndication (Semantic Web), micro networks, and hybrid applications that run on and offline and incorporate mobile usage.

Web 3.0 = Piracy

My vote is that piracy will make a HUGE leap as true peer-to-peer processing becomes common through IP addresses that are becoming more static across high-bandwidth home networks. In the days of Napster, peer-to-peer really meant peer-to-Napster-to-peer. Napster was the gateway for all communications. My bet is on micro-networks where you can link up your applications with trusted friends and send files without any server (outside of your ISP) knowing. The files themselves will be unrecognizable, though, through some cool encryption methods.

In other words, the common sharing of CDs and music drives between students today will move to applications that allow sharing without anyone in between. The pressure from the Music and Movie industry on the government will be HUGE to be able to spy on our home networks to try to track and punish this new wave of pirates. Good luck!

Web 3.0 = Direct Advertising

Along with the decline of search engine dominance, the advent of ‘self-managed’ advertising will also grow. No longer will Google be skimming off the transaction between advertisers and publishers, new technologies will allow Advertisers to manage their own ads across the publishers they wish – and the publishers will be paid directly.

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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    • Software as a Service definitely kills the piracy bug… I suppose next will be applications that hack into SaaS apps. When I was discussing piracy – I should have said that I meant limited to media such as music, video, etc.

      Great insight, thanks!

  1. Hey there Doug,

    I love your views and insights in my mail box everyday. Thanks much!

    Recently I have been hearing some racket about what Web 3.0 will be. So, your post is timely. iTunes shows that people will be glad to purchase content on the straight and narrow if the ‘paid for’ experience is superior to the pirate ‘experience’. (iTunes is now the #1 music retailer in the US)

    I suppose that pirating content is a ‘human condition’ level of phenomenon but I would like to know what you think companies like Apple will be doing with Web 3.0, I guess that assumes that they will start doing something 2.0!

    I have been writing a Foodie blog about the town I am currently bases in, Kyoto. I started about 8 months ago. I have referred to your site and progress a number of times over that period. Now I am to the point where I want to make it prime time. We are doing a little promotional survey now and giving out prizes for great ideas. Stop by if you like, and check out the food! We’ve got simmered chopped fish head, poison pufferfish fin seared and steeped in hot sake, and so on.

    Check it out right here: KyotoFoodie ‘Win Junk’ Survey.

    Web 3.0 is going to be the ‘Wild West all over again’? Ummm! I can’t wait!! BRING – IT – ON!!!

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