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Waterfalls vs. Washing Machines: A View of Product Management

Lisa Reichelt put together this fantastic presentation for the IA Summit:

FYI: IA = Information Architecture, UCD = User Centered Design

For those software product managers out there, I think this is a fantastic presentation on a great methodology for software product development. We’ve struggled with the waterfall approach at my work and are transitioning to this approach – although we never actually identified it as a “Washing Machine” approach.

This slideshow is simple and accurate. The flaw of waterfalls is ironic… the water is directed, can’t be stopped, and moves in a single direction. You never quite know what kind of mess you’re going to have at the bottom of the fall!

PS: I love the post-it/photo technique of the presentation as well! Very different!

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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