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Analytics, content marketing, email marketing, search engine marketing, social media marketing and technology videos on the Marketing Technology blog

Not Deploying a Personalized Experience Is Hurting You

Monetate Personalization ROI

At this year’s IRCE in Chicago, I interviewed David Brussin, the founder of Monetate, and it was an enlightening conversation on the changing expectation of consumers and the experience they’re expecting from retailers both online and off. The case for personalization is growing stronger and may have just reached a ...

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How Data Onboarding is Helping Multi-Channel Marketing

Data Onboarding

Your customers are visiting you – from their mobile device, from their tablet, from their work tablet, from their home desktop. They connect with you via social media, email, on your mobile application, via your website and in your business location. The problem is that, unless you’re requiring a central ...

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Benchmarks: How Well Are Your Webinars Performing?

Webinar Benchmarks for 2015 from ON24

We were just scheduling our next webinar yesterday and discussed some benchmarks about attendance, promotion, and duration… and then I just received this today! ON24 released the 2015 edition of its annual Webinar Benchmarks Report, which analyzes key trends observed in ON24 customer webinars over the last year. Webinar Performance ...

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