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Analytics, content marketing, email marketing, search engine marketing, social media marketing and technology videos on the Marketing Technology blog

Consumers Prefer Choice and Interactivity… even with Video

Consumers prefer choice and interactivity versus being interrupted and served up a passive experience

There are three basic types of sites that organizations publish for their company: Brochure – a static website that’s simply a showcase for visitors to check out. Dynamic – a consistently updated site that provides news, updates, and other media. Interactive – a site that offers the visitor to navigate …

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Interview: Ben Ruedlinger of Wistia on Video Marketing

Wistia Videos

Ben Ruedlinger is the Vice President of Operations at Wistia. Wistia is the leader in professional video hosting with analytics and video marketing tools for businesses. If you’re asking yourself why would you host with Wistia rather than a video host like Vimeo or YouTube, there are some nuances: YouTube …

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13 Ways to Target Your Display Advertising

Display Advertising

Display advertising continues to advance in its sophistication as we previously discussed on our interview regarding Programmatic Advertising with Pete Kluge of Adobe. If you’re thinking about expanding your promotions into display advertising, there are quite a few ways available to target your advertising impressions to try to capture more …

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What is Programmatic Advertising? An Interview with Pete Kluge of Adobe

Adobe Media Optimizer - Pete Kluge

The best part of having this publication is that I get to learn directly from the experts! Since my focus is often search, content and social marketing with our clients, I don’t get to dive too deep into other technologies. Programmatic advertising is one of those technologies that’s come of …

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