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Analytics, content marketing, email marketing, search engine marketing, social media marketing and technology videos on the Marketing Technology blog

Micro-Moments and Customer Journeys

Customer Journey

The online marketing industry continues to make progress in providing technology that is enabling marketers to both predict and provide roadmaps to help consumers and businesses convert. We’ve made some assumptions up to this point, though. The general theme of personas and sales funnels is much more porous and flexible ...

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Branch Metrics: Convert, Grow and Track Mobile App Adoption

Mobile App

Branch Metrics offers a platform that helps you produce universal campaign links that help you to gain mobile application adoption organically. Their platform can assist you: Convert website users to app users, using a text-me-the-app page or universal app banner Help grow your app through referral, incentive and advocacy campaigns. ...

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Storyworks1: A Location-Aware Digital Sales Content Delivery Platform

Storyworks1

Storyworks1 provides an interactive mobile presentation platform to arm your field team with tools to help boost credibility, align marketing strategy with sales execution, and grow business relationships with real-time insights and actionable data. Storyworks1’s new Opportunity Locator provides field sales personnel with the ability to sync their current location ...

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