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Analytics, content marketing, email marketing, search engine marketing, social media marketing and technology videos on the Marketing Technology blog

Branch Metrics: Convert, Grow and Track Mobile App Adoption

Mobile App

Branch Metrics offers a platform that helps you produce universal campaign links that help you to gain mobile application adoption organically. Their platform can assist you: Convert website users to app users, using a text-me-the-app page or universal app banner Help grow your app through referral, incentive and advocacy campaigns. ...

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Storyworks1: A Location-Aware Digital Sales Content Delivery Platform

Storyworks1

Storyworks1 provides an interactive mobile presentation platform to arm your field team with tools to help boost credibility, align marketing strategy with sales execution, and grow business relationships with real-time insights and actionable data. Storyworks1’s new Opportunity Locator provides field sales personnel with the ability to sync their current location ...

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Stock Video Footage, Animation and Video Effect Sites

Stock Video Resources

B-roll, stock footage, news footage, music, background videos, transitions, charts, 3D charts, 3D videos, video infographic templates, sound effects, video effects, and even full video templates for your next video can be purchased online. As you’re looking to streamline your video development, these packages can really accelerate your video production ...

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Not Deploying a Personalized Experience Is Hurting You

Monetate Personalization ROI

At this year’s IRCE in Chicago, I interviewed David Brussin, the founder of Monetate, and it was an enlightening conversation on the changing expectation of consumers and the experience they’re expecting from retailers both online and off. The case for personalization is growing stronger and may have just reached a ...

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How Data Onboarding is Helping Multi-Channel Marketing

Data Onboarding

Your customers are visiting you – from their mobile device, from their tablet, from their work tablet, from their home desktop. They connect with you via social media, email, on your mobile application, via your website and in your business location. The problem is that, unless you’re requiring a central ...

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Bitrix24: A Swiss Army Knife for Enterprise Collaboration

Bitrix24 Social Collaboration Suite

Marketing teams are more often than not a disparate group of internal marketers, external agency resources, and freelancers who may be operating from offices all over the world. We’ve had a ton of platforms that have helped with this – from shared online drives, internal social network platforms, shared calendars, ...

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