InVision: A Prototyping, Collaboration and Workflow Platform

InVision: A Prototyping, Collaboration and Workflow Platform

Recently, I received an email with a link at the top that stated the folks were designing a new email and wanted our feedback. I clicked through on the link and it was a publicly accessible prototype of a new email design by the company. As I scanned the page, there were numbered hotspots (red circles) that could be clicked on and very specific feedback …

SeeVolution: Heatmaps and Real-Time Analytics

Seevolution Heatmap

Businesses of all sizes are always on the hunt for ways to improve their website and to increase website conversion rates. The SeeVolution toolbar uses overlay technology, which allows users to view website analytics without ever leaving the page, providing accurate and comprehensive analytics at a glimpse of an eye. SeeVolution’s technology helps users instantly improve their website with a real-time analytics toolbar that organizes …

Cobia Systems: Fully Automated Social Media and Syndication

Cobia Systems

The marketing world has abundantly changed with the age of digital resources and social media. With the deluge of solutions available today, resources for professionals to assert more influence are at an all-time high. Many tools offer resources and services for business, but the one thing they do not offer is a system that helps you find your customers the moment they indicate a need. …

The 8 Characteristics of a “V”ery Good Brand

Branding

On Edge of the Web Radio, we’ve been discussing branding the last couple weeks. To be honest, for years I used to poo-poo the idea of branding. A bunch of touchy-feely people arguing about the hue of green in a logo seemed preposterous to me. As did the price tag of branding agencies that charged tens of even hundreds of thousands of dollars. My background …

ProofHQ: Online Proofing and Workflow Automation

Online Proofing with ProofHQ

ProofHQ is a SaaS-based online proofing software that streamlines the review and approval of content and creative assets so that marketing projects are completed faster and with less effort. It replaces email and hard copy processes, giving review teams tools to collaboratively review creative content, and marketing project managers tools to track reviews in progress. ProofHQ can be used across all media including print, digital …

The Best Event Themes for WordPress

Music & Technology Festival Indianapolis

We’re preparing for our second annual fundraiser for the Leukemia & Lymphoma Society with a Music & Technology Festival here in Indianapolis on April 26th. Last year we raised over $30,000 and we’re hoping to beat that this year. This year we decided to rebrand the event to make it easier to remember, and to put up a site that better reflected the incredible fun …

StatDragon: Advanced Analytics for Vimeo

StatDragon Advanced Video Analytics for Vimeo

StatDragon has launched advanced analytics for Vimeo users. Until now, Vimeo users have only had access to basic analytics like loads, plays, geography and top embed locations. StatDragon’s Advanced Vimeo Analytics makes it possible to track: Viewing Behavior – Capture second-by-second engagement data and see when viewers stop watching. Social Media Impact – Track share counts on Facebook, Twitter, LinkedIn, Buffer, and Pinterest. Viewer Details …

ClearSlide: Presentation Platform for Sales Enablement

Clearslide Presentation Sales Enablement

According to research conducted by Forrester, 62 percent of sales leaders want more visibility into sales activity, and but only 6 percent are confident that they receive accurate insights. Consequently, sales leaders struggle to understand which reps, teams, and content are actually effective in the sales cycle – at least until opportunities are won or lost. ClearSlide, a sales-enabled presentation platform, has released Engagement and …

Mass Planner: Social Media Scheduling, Publishing, and Automation

Social Media Scheduling, Publishing and Automation

Mass Planner is a social scheduling software designed to automate routine social media activities for bloggers and marketers, across the four most popular social sites ( Facebook, Twitter, Pinterest, Google+ and LinkedIn). With over 1,000 customers and a new version, Mass Planner is affordable for virtually any sized business. Among Mass Planner‘s features, it automates posting on pages, groups, communities, walls, boards, finding new people …