Content Marketing

Verizon: Please Stop the Madness

I received a text message from Verizon today:

Free VZW Msg. Verizon Wireless is now offering a FREE V CAST Video software upgrade. To upgrade and dramatically improve your VCAST Video user experience, go to Get It Now –> Get PIX & FLIX–> Get New PIX –> Get New App –> Entertainment –> V CAST –> FREE Upgrade. To opt-out of future msgs, reply with ‘X’.

razrv3m lgIf anyone is counting, that’s a 7 step process to upgrade the VCAST application.

The instructions sent were actually incorrect. I do not have a Get PIX & FLIX menu item in Get It Now. Verizon sent the wrong instructions to me even though my account accurately shows what phone I have.

Not only that – to follow the instructions, I would have to write them down or memorize them because I can’t navigate to the download without navigating away from the message. Replying with an ‘X’ was so much easier. Anyone think there’s an opportunity here for Verizon to improve their platform?

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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