Inbound Marketing for Small Business

Inbound Marketing for Small Business

Technology continues to offer incredible opportunities to the small business. As computing power and platforms continue to progress, costs continue to drop across the board. A few years ago, search and social platform tools were thousands of dollars per month and only available to companies who could afford the investment. Tomorrow I’ll be speaking to a group of small business professionals about tools to help them and UpCity is one of the tools at the top of my list.

UpCity is powered by their Pathway™ platform. Pathway™ assesses the online visibility of your business, and provides a simple, step-by-step process to raise your online visibility through search engine optimization, reputation management, blogging, and local listings optimization.

UpCity is a robust SEO Software and education platform that gives you reporting and insights and a step-by-step plan to guide you to internet marketing success.

  • Website Optimization – Optimize your website for customers first and search engines second.
  • Local Optimization – Make sure you have clean and accurate listings on local sites like Google+ Local, Yelp and many others.
  • Social Media Optimization – Create a presence on social media sites like Twitter and LinkedIn and learn how to use them to generate leads.
  • Reputation management – Understand what people are saying about your business and your competition on review sites and in social media and respond accordingly.
  • Blogging – Learn how blogging can have a dramatic impact on your online visibility and some simple blogging basics.