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TweetReach: How far did your tweet travel?

Whenever I hear a couple of folks mention a tool, I know I have to check it out out. Erin Sparks and Jay Baer both mentioned TweetReach… so I had to take a look.

TweetReach makes it easy to measure your Twitter campaigns so you can demonstrate real results. Use TweetReach to analyze tweets about your hashtag, brand name or URL; get in-depth social analytics on reach, exposure, tweets and contributors. If you monitor a brand, track media events, run marketing campaigns, or hold contests and games on Twitter for your company or your clients, TweetReach is a simple way to measure the impact of your efforts.

Here’s a video overview of how TweetReach benefits its users:

And here’s an overview of the reach of the Marketing Technology Blog… pretty impressive! You can enter a domain, a specific URL or a hashtag or search term. As with any reach metric, I believe you need to take a conservative approach. Reach is a lot like eyeballs… sure you may be reaching them, but that doesn’t mean they’re going to do business with you.

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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