Agile Marketing is Evolution, Not Revolution, and Why You Must Adopt It

Agile Marketing is Evolution, Not Revolution, and Why You Must Adopt It

From building buildings to building software. In the 1950’s the Waterfall Development Model was introduced into software design and development. The system is a relic of the manufacturing industry where, by necessity, the right answer had to be devised before work started. And, in that world, the right answer makes sense! Could you imagine a scenario where you decided to build a skyscraper differently half …

Will Your Branded Content Idea Work? 5 Ways to Know

C5-Market-Banner

Branded content is not one size fits all. What works for one brand may not work for all, and it’s good to know if your content idea is likely to work before you pour resources into executing it. Column Five has come up with 5 questions you can ask yourself and your team to see if your brilliant ideas will translate from the meeting room to your target …

App Annie: Mobile Revenue, Downloads, Ratings, Reviews and Rankings

App Annie

App Annie’s Advertising Analytics combines mobile and tablet application ad revenue and expenses alongside downloads and revenues. This will provide application developers insight to their apps’ market performance all in a single, simple reporting interface. App Annie was already widely popular for app store analytics and market intelligence. Out of the gate, their ad revenue analytics are integrated with Mobvista, nativeX, RevMob TapIt, Tapjoy, Taptica, …

How to Build a Social Media Marketing Funnel

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The word funnel kind of bugs me as I continue to work with clients to improve their online presence and we see the data from sponsors like Right On Interactive. There isn’t truly a one-size fits all funnel out there. Your prospects all take very different paths that may lead them to converting or abandonment. But the term funnel is one that most people are …

We’re Partnering with Udemy for Marketing Training

udemy

As we continue to expand our content, features, and offerings, we wanted to partner with a great online marketing and training site. We were weary of some of the specific companies and wanted our readers to have a variety. If you haven’t checked out Udemy, it’s an impressive undertaking that’s grown rapidly. For the next 12 hours, you can purchase any course with 65% off …