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The Top Social Media Mistakes of 2013

Rogue employees, scheduled tweets, hacked accounts, news hacking on tragic events, racially insensitivity, and hijacked hashtags… it’s been another exciting year for social media mistakes. The companies that suffered through these PR disasters were both large and small… but it’s important to add that every social media mistake is recoverable. I really don’t know of any particular incident that had lasting impact on the company so corporate marketers, although embarrassed, should not fear lasting repercussions.

We live in a world where consumers are easily offended and love to jump on the opportunity to embarrass a company. Companies are typically nameless and faceless – ironically – something that social media can easily resolve. Time after time, we see the companies that suffer the least impact of a mistake have a real person, a real image and a real name out in front of their company. People are less likely to attack a genuine person who is there to help than a logo and a stock price!

The Masters in Marketing Guide put this fun infographic together. Fear not, marketers… but try not to make these mistakes, either.


About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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