Marketing Tools

Each of these pages and posts provide an interactive, free marketing tool for you to utilize on Martech Zone

  • Figma: Design, Prototype, Collaborate, Enterprise

    Figma: Design, Prototype, and Collaborate Across Enterprise

    In the last few months, I’ve been helping to develop and integrate a highly customized WordPressinstance for a client. It’s quite the balance of styling, extending WordPress through custom fields, custom post types, a design framework, a child theme, and custom plugins. The difficult part is that I’m doing it from simple mockups from a proprietary prototyping platform. While it’s…

  • Bubble: No-Code Web Application Builder

    Bubble: Empowering Non-Technical Founders to Create Powerful No-Code Web Applications

    Entrepreneurs and businesses constantly seek ways to streamline their operations and bring their ideas to life. However, developing web applications can be daunting, especially for those without extensive coding knowledge. This is where Bubble comes in. Bubble has helped over 1 million users build web apps without coding, and Bubble-powered apps have raised over $1 billion in venture funding. Bubble…

  • MindManager: Mind Mapping for Enterprise

    MindManager: Mind Mapping and Collaboration for the Enterprise

    Mind mapping is a visual organization technique used to represent ideas, tasks, or other items linked to and arranged around a central concept or subject. It involves creating a diagram that mimics the way the brain works. It typically consists of a central node from which branches radiate, representing related subtopics, concepts, or tasks. Mind maps are used to generate,…

  • Propel: Deep Learning AI-Powered PR Management Platform

    Propel: Bringing Deep Learning AI to Public Relations Management

    The challenges facing PR and communications professionals have only continued to increase in light of continuing media layoffs and a changing media landscape. Yet, despite this monumental shift, the tools and technology available to assist these professionals have not kept pace at the same rate as those in marketing. Many people in communications still use simple Excel spreadsheets and mail…

  • The Top Mobile Photo Apps

    The Most Popular Mobile Apps for Taking, Editing, and Touching Up Photos in 2024

    The capabilities of modern photo editing applications are nothing short of incredible. They have transformed the way we capture and enhance our images. Advanced algorithms and artificial intelligence (AI) have revolutionized photo editing, enabling amateur and professional photographers to achieve results that were once the exclusive domain of highly skilled artists and editors. These applications offer tools and features that…

  • TextSniper: Capture Text on an Image, Video, PDF with MacOS app

    TextSniper: A Must-Have MacOS App For Capturing Text From Your Screen on the Fly

    It happened again. Someone shared a graphic online with text that I wanted to research more deeply. So, I opened the image on one screen and a text file on another and began transcribing the text. Ugh—such a waste of time. iOS has added the ability to open a photo and highlight the text, but that requires saving an image…

  • Technology Half-Life, AI, and Martech

    Navigating the Shrinking Half-Lives of Technology in Martech

    I’m truly blessed to work for a startup at the leading edge of artificial intelligence (AI) in retail. While other industries within the Martech landscape have barely moved in the last decade (eg. email rendering and deliverability), not a day is going by in the AI that there’s no advancement. It’s frightening and exciting simultaneously. I couldn’t imagine working at…

  • Emerging Martech Tools for Digital Marketing Campaigns

    6 Emerging Martech Tools to Streamline Your Digital Marketing Campaigns

    Martech tools that streamline digital marketing campaigns are among the greatest gifts given to modern brands and marketers today. Not only can martech tools help businesses save time and money — but they also deliver powerful insights.  With this rich data, brands can refine their marketing approaches, dig deeper into their customers’ core needs, and ultra-personalize their messaging.  Stick around…

  • Microsoft Outlook and Microsoft Copilot AI and GenAI

    Outlook: Will Copilot Help Microsoft Outlook Regain The Corporate Desktop?

    For years, Microsoft Outlook was a thorn in the side of email designers, rendering their emails using Word rather than a browser-based renderer. It caused countless user experience (UX) issues that required a lot of workarounds and hacks to look good. Thankfully, Microsoft bailed on Word and turned to browser-based rendering with their latest releases, bringing consistency across Windows and…

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