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How to Optimize Your Title Tags

Did you know that if your title tag exceeds 70 characters that Google may use different content from your page instead? A properly formatted title tag should be under 70 characters. Title tags, without a doubt, are the most important element of the page!

We see a lot of companies try to pack and stuff a lot of unnecessary or broad information in their title tags. Many put the company name, the industry as well as the page title. If you’re ranking well for your branded keywords, titles need not include your company name. The exception, of course, is when you think that your company name may increase the click-through rate. If I’m the New York Times, for example, I probably want to include it.

Home Page Title Tags:

When Optimizing a home page, I typically use the following format
<title>keywords that describe industry | company name</title>
<title>Inbound Marketing Agency | DK New Media</title>
<title>Inbound Marketing Agency</title>

Geographic Page Title Tags:

When I’m optimizing Title Tags for a geographic page, I typically use the following format:
<title>keywords that describe page | geographic location</title>
<title>Infographic Design Services | Indianapolis, Indiana</title>

Topical Page Title Tags

When I’m optimizing Title Tags for a topical page, I typically use the following format:
<title>keywords that describe page | category or industry</title>
<title>Landing Page Optimization | Pay Per Click Services</title>

Utilizing highly focused keywords first, followed by broader terms next, is a best practice. We see a lot of companies that have company name first, followed by page title. Again, since your site will most likely rank very well on your company name, it’s simply a waste to put the company name first (or at all). Instead, focus on the keyword that the copy of the page is about. On this post, you’ll find the title is:

<title>Title Tag SEO with Examples</title>

A lot of people have written about title tags and title tag SEO is a keyword term that drives more searches. I’ve added with Examples to try to differentiate my post and drive more clicks!

If you’re on WordPress, tools like the WordPress SEO plugin allow you to customize both your post title and your page title. The two are very different. With a WordPress site, the post title is typically within a heading tag within the body of the text, while your page title is the title tag that is captured by the search engines. Without the WordPress SEO plugin, the two can be identical. The WordPress SEO plugin allows you to define both… so you can utilize a compelling title and lengthy title within the page – but still constrain the page title tag to the proper length.

Don’t forget that title tags are typically what are shared by social media engines when you tweet, like or share content on Twitter, Facebook and LinkedIn. Developing a concise, compelling title that drives clicks! Focus the keywords on the what you believe the visitor will be focused on and nothing more. Keep it short… as short as possible! Another great resource on Title Tag Optimization is this article from Search Engine Watch.

Here’s a cool tip. Once you’ve published your page or post, put out different tweets that test the different titles you want to test. If you get a bunch more clicks on one than the other, you’ve got a winner!

Here are related articles that may be of interest:

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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  1. The title tag is the most important meta element and is a ranking factor. Many websites make the mistake of wasting this space by only using the company name. It should use keywords to describe what’s on the page.

  2. awesome post and detailed… In the future, this can be referred to as the Bible of Title Optimization! Applause..

  3. I don’t want to continue my blog title after my page title but i don’t know how to do it. I am using All In One Seo Pack plugin and i had removed the %blog_title% which was after %page_title%, currently it is %page_title%. But it is still continuing. In header.php title code is, and in page.php title is . What should i do, so the blog title will not continue after page title.

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