The Missing Features of MyBlogLog

Darren Rowse from ProBlogger asks what MyBlogLog has done for him lately. I don’t disagree with Darren – but I see some fantastic potential with this service. I do love seeing the faces of other bloggers, especially new ones on my blog utilizing the MyBlogLog widget. That’s it Darren… that’s the feature I currently love.

I do not utilize the stats package on MyBlogLog. They simply are not robust enough for me to do true analysis on my site. Referring sites, referring search engines, search keywords, conversions, top content, top exits, top entrances, pageviews, geographic analysis… these are all features of Google Analytics that I utilize regularly to monitor the impact of my blog. Especially when Google Analytics doesn’t cost any money, but enhanced tools with MyBlogLog do.

Now that Yahoo! owns MyBlogLog, I believe they are really sitting on a hit if they build a better blog analytics package. It would be really incredible if the smart folks over there could track blog post traffic – whether or not it’s on a single page, home page, or on a set of multiple pages. If MyBlogLog’s Analytics package gets good enough, I wouldn’t use Google Analytics – which is not really designed for a publishing site/blog.

A few days ago, I actually wrote the team at MyBlogLog and recommended another feature… the blogroll widget. One of the problems that I see with MyBlogLog is what Darren eludes to. People join his community but don’t visit his blog. If you put up a blogroll on your site with all of the communities you’ve joined, I think folks would be a little more accurate about what communities they actually read if the list was on their sidebar! I read over 100 blogs so I’d be in trouble! But sometimes I do feel compelled to join communities of those who joined mine… even when I’ve never visit their website.

About the same time that I happened across MyBlogLog, I helped Jim Walton launch Black In Business. Black In Business is a (much needed) blog, providing inspiration, analysis, and feedback to the black community. Okay – not just the black community, Jim inspires everyone! I am fascinated by diversity and race issues, though. When I put the widget on Jim’s sidebar, it had a much larger impact on his blog than I would have guessed. The reason is pretty obvious, isn’t it? Jim and his trusted readers get to put their color out there for everyone to see – perfect for a site that exists to talk about race and business.

Jim’s MyBlogLog community is hyper-active when compared to mine. I notice messages posted from readers almost every single day in his community. I can’t speak to the total impact of MyBlogLog on BlackInBusiness, I hope Jim can speak to his observations and whether he’s surprised at how great a tool it’s been for bringing readers and discussion to his website. I’m pretty impressed, though.

Putting a face to a name, and even a color to a face, really helps bring the blogosphere closer to a community. I believe that’s MyBlogLog’s biggest feature.