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Seven Deadly Sins of SMS Marketing

Text messages continue to be an incredible means of marketing but it’s not too sexy so there’s not typically a lot of noise about it. There should be. SMS marketing (with MMS becoming mainstream) continues to drive incredible results. If you’re a retailer trying to drive foot traffic, you’ll find sending a discount or special via text message incredibly effective.

That said, over the years companies have continued to fine-tune their SMS marketing efforts and have identified what works – and what doesn’t when it comes to this mobile marketing strategy. The folks at TextMarketer have put together this fantastic infographic on the Seven Deadly Sins of Mobile Marketing

as it refers to SMS.

seven-deadly-sins-sms-marketing

Here’s a video version of the infographic:

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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