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New media and online technologies discussed at the Marketing Technology blog

July, 2016

  • 13 July

    Visual Communication is Evolving in the Workplace

    visual communications

    This week, I was in two meetings with different companies this week where internal communications were the focus of conversation: The first was Sigstr, an email signature marketing tool to manage email signatures across the company. A key issue within …

  • 12 July

    5 Reasons Marketers are Investing More in Customer Loyalty Programs

    Customer Loyalty Marketing Infographic

    CrowdTwist, a customer loyalty solution, and Brand Innovators surveyed 234 digital marketers at Fortune 500 brands to discover how consumer interactions intersect with loyalty programs. They’ve produced this infographic, the Loyalty Landscape, so marketers could learn how loyalty fits into …

  • 11 July

    The Myth of the DMP in Marketing

    Data Hub

    Data Management Platforms (DMPs) came on the scene a few years ago and are seen by many as the savior of marketing. Here, they say, we can have the “golden record” for our customers.  In the DMP, vendors promise that …

  • 5 July

    How Machine Learning and Acquisio Will Grow Your Business

    Acquisio Machine Learning and PPC

    During the industrial revolution humans acted like parts in a machine, stationed along assembly lines, trying to make themselves work as mechanically as possible. As we enter what is now being called the “4th Industrial Revolution” we have come to …

  • 4 July

    What is a Brand?


    If I were to admit anything about spending twenty years in marketing, it was honestly that I didn’t fully comprehend the impact of a brand across all of the marketing efforts. While that may sound like a ridiculous statement, it’s …

  • 1 July

    The Future of User Interaction: Beyond Touchscreens

    Future of User Interfaces and Interaction

    This infographic from Shop Smart discusses the future of user interfaces beyond the touchscreen. Perhaps the most advanced user interface I’m using today my Apple Watch. The combination of multi-touch, pressure, buttons, and dials is complicated. And with my big …

June, 2016

  • 28 June

    Quite Possibly The Worst Domain Registrar Ever

    Angry woman

    This morning we get a frantic call from a client. We worked with them to develop a new site a while back, but everything was offline now. A DNS issue of some sort. Their IT guy called us to see …

  • 23 June

    Pantheon: Serious WordPress or Drupal Hosting with New Relic

    Pantheon and New Relic

    We have 47 active plugins on our WordPress installation. That’s a lot of plugins, many of which may slow down the performance of WordPress. We do some comprehensive speed tests before deploying plugins, or we may even use some of …

  • 21 June

    How to Prevent Fraud in Your Next Online Contest

    Enter to Win

    We’re going to be launching the first of many contests soon to attract more visitors to our email newsletters. While we have extensive development resources, there’s no way we’re going to be developing the contest ourselves. We’re going to utilize …

  • 20 June

    The Science Behind Engaging, Memorable and Persuasive Marketing Presentations

    Science - Analytical Creative

    Marketers know better than anyone the importance of effective communication. With any marketing efforts, the goal is to deliver a message to your audience in a way that engages them, sticks in their minds, and persuades them to take action—and …

  • 17 June

    YouTube Marketing: 4 Keys to Optimize Your Video Strategy


    As with most agencies, we’re pushing a strategy hard with all of our clients, but we’re lagging behind on our own… and right now that’s video! This infographic from WeAreTop10.com walks individuals and companies through branding, developing a YouTube channel, optimizing …

  • 10 June

    How to Improve Engagement at Your Next Conference


    This infographic from The Europe Hotel & Resort, a five star luxury hotel in Ireland, provides some an overview of trends in MICE (Meetings, Incentives, Conferences and Exhibitions): Technology dependence at events continues to evolve with QR codes for convenient …