ProofHQ: Online Proofing and Workflow Automation

ProofHQ: Online Proofing and Workflow Automation

ProofHQ is a SaaS-based online proofing collaboration software that streamlines the review and approval of content and creative assets so that marketing projects are completed faster and with less effort. It replaces email and hard copy processes, giving review teams tools to collaboratively review creative content, and marketing project managers tools to track reviews in progress. ProofHQ can be used across all media including print, …

Could a Snap Be The Next Step In Your Buyer’s Journey?

Could a Snap Be The Next Step In Your Buyer’s Journey?

In many ways, this all depends on who your customer is and what their journey is. Everyone knows about Snapchat at this point, right? Anyone still in the dark on this one? If so, here’s all you need to know… It’s one of the most popular social networks among 16 – 25 year olds, it’s worth a rumored $5 Billion, and it feels like no …

5 Key Website Metric Categories You Should Be Analyzing

5 Key Website Metric Categories

The advent of big data has brought about many different conversations concerning analytics, tracking and measured marketing. As marketers, we definitely know the importance of tracking our efforts, but we can get overwhelmed with what we’re supposed to be tracking and what we’re not; what, at the end of the day, should we be spending our time on? While there are literally hundreds of metrics …

MockupsJar: Stock Mockups for Mobile and Desktop

mockupsjar

There truly is a marketplace for anything – especially in the marketing technology world. I’m a firm believer in saving time and not doing anything that’s labor intensive twice. MockupsJar is one of those services. Rather than hiring a photographer and having them take photos of your application or site on a smartphone, desktop or in the browser – why not instead get a well-produced …

How Digital Asset Management Impacts Content Management

Digital Asset Management and Content Management

In previous posts, we’ve discussed What Digital Asset Management Is, Why Digital Asset Management is Critical to Marketing Overall, as well as How to Justify the Expense of Digital Asset Management. In this infographic from Widen, they detail the specifics of how digital asset management will help you to deploy a more efficient content management strategy. Specifically, housing and monitoring your content in a central …