How You Use Attribution Analysis for Stronger Marketing Insight

How You Use Attribution Analysis for Stronger Marketing Insight

The number of touch points through which you interact with customers — and the ways they encounter your brand — has exploded in recent years. In the past, the choices were simple: you ran a print ad, a broadcast commercial, maybe direct mail, or some combination. Today there is search, online display, social media, mobile, blogs, aggregator sites, and the list goes on. With the …

14 Troubling Trends with Agencies

RSW/US Report on Marketers and Agencies 2015

Since we operate our own agency assisting marketing technology companies, we know all to well the trials and tribulations of the agency industry. As a boutique agency, we have an advantage in that we can be very picky with our clients. On the other side, we often struggle because enterprise companies don’t want to balance another agency in their marketing mix. We’ve had some fun …

What is the Internet of Things? What’s it Mean for Marketing?

The Internet of Things (IoT)

Internet connectivity is becoming a reality for virtually any device. This is going to play a large role in big data and marketing in our near future. Gartner has predicted that by 2020 there will be over 26 billion devices connected to the Internet. ]=[op0-9y6q1 What is the Internet of Things Things refers the things that we don’t typically imagine as being connected. Things can …

Why Inbound Calls are Critical to Your Customer’s Journey

Calls are Critical to Customer Journey

I have to admit that I’m terrible about calls and I absolutely know that I’m leaving money on the table with my business. My phone often rings throughout the day and the people don’t bother to leave a message, they just move on. My guess is that they simply don’t wish to work with an unresponsive company and that answering the phone is an indicator …