ZMOT
Martech Zone articles tagged ZMOT:
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Ecommerce and Retail
Zero Moment of Truth: 8 Steps to Readiness
Late last year, I stood in for a colleague to do a presentation on Google’s Zero Moment of Truth (ZMOT). While a ton of effort and material is put into documenting the strategy, for most modern marketers, the material is relatively elementary. What is the Zero Moment of Truth? Whether we’re shopping for corn flakes, concert tickets or a honeymoon…