Whitepapers
Martech Zone articles tagged whitepapers:
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Sales Enablement
Gated Content: Your Gateway to Good B2B Leads!
Gated content refers to the practice of requiring users to provide their contact information or complete a specific action (e.g., filling out a form) in exchange for access to valuable content, such as ebooks, whitepapers, webinars, or case studies. This is a popular tactic in B2B lead generation as it helps businesses gather potential customers’ information for future nurturing and…
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Content Marketing
Should You Brand Your Shared Media?
We work with a lot of marketing technology companies to develop in-depth content and research for infographics, whitepapers, videos and their content marketing strategies as a whole. For the most part, we always try to utilize the strength of their brand. It’s important to have the voice and visuals associated with a company or its products or services in the…