Visual Content
Martech Zone articles tagged visual content:
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Artificial Intelligence
Sigfrid RydquistMar 23, 2024
Typeset: Revolutionizing Visual Content Creation for Small Businesses with Generative AI
The demand for businesses to create captivating visual content is at an all-time high. From sales presentations to marketing collateral, businesses of all sizes need branded assets to engage their audience and drive results. However, creating such content can be a daunting task, especially for small businesses, non-profits, and solopreneurs with limited resources. Almost any professional can relate to spending…
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Search Marketing
Douglas KarrMar 20, 2024
SERP: A Visual Look at Google’s Search Engine Results Page Boxes, Cards, Snippets, and Panels in 2024
The evolution of the Search Engine Results Page (SERP) over the years reflects Google’s commitment to improving user experience and delivering relevant information more efficiently. Initially, SERPs were simple, consisting mostly of plain text links and minimal additional features. Over time, as the internet grew and user behavior changed, Google began to introduce new features like Knowledge Graphs, Rich Snippets,…
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Artificial Intelligence
Douglas KarrDec 30, 2023
Magic Studio: Every GenAI Visual Tool You Need, All in a Single Subscription
Visual generative AI (genAI) platforms are popping up all over the web, and I’ve shared quite a few here when they provide compelling results. It’s still a young industry; technology advances almost daily as these engines enhance their learning. Most of the image modification and creation AI tools you’re seeing are actually powered by the larger AI platforms but provide…
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Ecommerce and Retail
Douglas KarrDec 27, 2023
Billo: Boost Your E-Commerce Conversion Rates with Targeted User-Generated Videos
User-generated videos are social proof that builds consumer trust in your product or brand. Trust is a critical aspect of driving a visitor into a customer. Consumers who viewed user-generated videos had a 161% higher conversion rate than those who didn’t. Yotpo Data Labs The challenge of acquiring genuine, user-generated videos (UGC) for product promotion is significant. Traditional advertising methods often fall short in…
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Social Media & Influencer Marketing
Douglas KarrOct 26, 2023
How Are B2B Marketers Leveraging Facebook in 2023?
Facebook has traditionally been considered a platform more suited for business-to-consumer (B2C) marketing. As I speak to our clients about Facebook as a channel, I often discuss the intent of the Facebook user: Did the Facebook user go there to research or purchase a product or service? Did the Facebook user go there to learn more about your business? Will…
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Social Media & Influencer Marketing
Vaibhav PandyaOct 13, 2023
Ultimate Guide to Social Media Branding for Small Businesses
A social media presence is crucial for small businesses to prosper in the digital world. Making profiles on multiple platforms is only one aspect of social media branding; building an engaging online persona that appeals to your target market is another. This comprehensive manual will show you the ins and outs of social media branding and offer insightful advice and…
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Social Media & Influencer Marketing
Douglas KarrSep 15, 2023
Pinterest Marketing, Advertising, and Statistics for 2023
Pinterest is a dynamic social media platform incorporating content, an engaged social community, social commerce, and search to carve out a unique space in online technology and marketing. Unlike many social networks, Pinterest revolves around visual discovery, enabling users to find and share inspiration through images, infographics, and more. With its engaging and user-friendly interface, Pinterest has become a go-to…
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Search Marketing
Douglas KarrAug 24, 2023
20+ Ways to Get Your Content Ranking Better than Your Competitor
It surprises me how much effort companies put into writing and promoting their content without looking at competing sites and pages. I don’t mean business competitors, I mean organic search competitors. Utilizing a tool like Semrush, a company can easily do a competitive analysis between their site and a competing site to identify what terms are driving traffic to a…
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Content Marketing
Douglas KarrAug 14, 2023
Snagit: The Ultimate Screen Capture And Recording Software (Most Popular, Too!)
Screen capture tools are indispensable for sales, marketing, and business professionals. Here are ways that businesses utilize screen capture images and videos every day: Clear Communication: Visual content speaks volumes. Screen captures allow professionals to illustrate ideas, concepts, and data visually, making complex information easier for clients, team members, and stakeholders to understand. Enhanced Presentations: Whether it’s a sales pitch,…