Video Engagement

Martech Zone articles tagged video engagement:

  • Content MarketingShort Form Video Marketing Best Practices (TikTok, Reels, Shorts)

    Short-Form Video Marketing: TikTok, Instagram Reels, and YouTube Short Best Practices

    The short-form video format has been around for quite some time now, but the content format has gained so much popularity recently (largely thanks to TikTok), that it’s all many creators are doing to develop and monetize their channels. The key players in the short-form video format are TikTok, Instagram Reels, and YouTube Shorts.  Here’s everything you should know about…

  • Content MarketingTypes of Business Videos For YouTube

    10 Types of YouTube Videos That Will Help Grow Your Small Business

    There’s more to YouTube than cat videos and fail compilations. In fact, there’s a lot more. Because if you’re a new business trying to raise brand awareness or boost sales, knowing how to write, film, and promote YouTube videos is an essential 21st-century marketing skill. You don’t need a huge marketing budget to create content that converts views into sales. All…

  • Content MarketingSocial Media Video ROI

    What Are The Best Ways To Maximize Your Social Media Video’s Return On Investment?

    Over the past several years, video marketing has revolutionized marketing campaigns across industries. From professional explainer videos to upbeat Instagram Reels, videos have changed the game as a dynamic medium. This is especially important as feeds grow more and more crowded. Additionally, videos make it easier to capture an audience’s attention, as reading through long texts or swiping through countless images can…

  • Content MarketingHow Poor Audio Impacts Video Engagement (And How to Fix It!)

    It’s Science: Audio Quality Dramatically Impacts Video Engagement. How To Improve Yours!

    This may seem counterintuitive, but a great video with poor audio quality will drive down engagement more than a poor video with great audio quality. Audio quality plays a crucial role in the effectiveness of video content. Despite the visual nature of videos, audio is an integral component that significantly impacts viewer engagement and satisfaction. This can’t be understated. Poor…

  • Content Marketingvideo marketing works

    Video Marketing Works

    Everyone is making their year-end predictions. I think you can forego all the hoopla and work your marketing strategy this coming year based on all the facts. Multi-channel strategies, marketing automation, mobile and video are going to continue to drive engagement and traffic to your business. Here’s a great infographic with fantastic stats that support your need to implement a…

  • Analytics & Testing
    visible measures

    Visible Measures: Videos and Earned Media

    Visible Measures provides agencies and large brands with the opportunity to distribute their content to relevant viewers. Their platform reaches over 380 million video viewers every month. To date, they’ve measured 3 trillion video views, more than 500 million videos, and well over 10,000 video advertising campaigns. Visible Measures delivers the right choice-based video ad to the right person at…

  • Content MarketingMarketing Fun Videos

    Marketing Engagement: Fun with Videos

    Building a platform for businesses to blog on is only a success if those customers actually leverage the platform. We know our clients would succeed in getting a return on investment if we could just get them to create and share more posts about their products and services. Platform utilization requires that the software as a service company actually have…

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