Solomo

Martech Zone articles tagged solomo:

  • Ecommerce and Retailsolomo

    The Retailer’s Guide to SoLoMo

    Social, Local, Mobile. The nickname for that is SoLoMo and it’s a strategy that’s securing a lot of growth in the industry. Social drives traffic through promotion and sharing, local drives action while users search for retailers in their region, and mobile is driving the purchase decision in and outside the retail location. Although retail conversion rates are low for…

  • Content Marketing

    Predicting Readership

    If I don’t have anything to write about on my blog, I usually do some browsing and find some incredible links and share those instead. If you’re taking the time to return to my site or subscribe to my feed, I want to ensure I don’t waste your time by half-assing a blog post. Despite my efforts, some of my…

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