Solomo
Martech Zone articles tagged solomo:
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Advertising Technology
Douglas KarrFeb 23, 2024
Mobile Advertising in 2024: The Essential Guide
The average mobile user today is continually connected, tapping into a digital stream of information, entertainment, and social interaction at all times of the day. With the smartphone often being the last thing they see before they sleep and the first thing they reach for upon waking, mobile devices have become deeply ingrained in daily life. This constant connectivity provides…
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Marketing Infographics
Douglas KarrOct 13, 2013
Social Marketing Requires Thinking Mobile
Marketers often think of social media as just another medium to promote or advertise their products and services. What they don’t often recognize is the ability to harness social media as an interactive channel that provides feedback and can echo your marketing efforts. Smart marketers are already taking advantage of organic content and paid advertising strategies to reach mobile users.…
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Ecommerce and Retail
Douglas KarrNov 1, 2012
The Retailer’s Guide to SoLoMo
Social, Local, Mobile. The nickname for that is SoLoMo and it’s a strategy that’s securing a lot of growth in the industry. Social drives traffic through promotion and sharing, local drives action while users search for retailers in their region, and mobile is driving the purchase decision in and outside the retail location. Although retail conversion rates are low for…
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Content Marketing
Douglas KarrDec 28, 2008
Predicting Readership
If I don’t have anything to write about on my blog, I usually do some browsing and find some incredible links and share those instead. If you’re taking the time to return to my site or subscribe to my feed, I want to ensure I don’t waste your time by half-assing a blog post. Despite my efforts, some of my…