Social Strategy

Martech Zone articles tagged social strategy:

  • Social Media & Influencer MarketingWhy People Follow Brands on Social Media

    What Makes Consumers Want to Follow a Brand on Social Media in 2024?

    Social media has become more than a platform for social interaction; it’s become a dynamic hub for brands to engage with prospects and customers. The reason behind this transformation is deeply rooted in the behavior and preferences of consumers. Understanding why individuals follow brands on social media can offer valuable insights into crafting strategies that resonate with target audiences. The…

  • Social Media & Influencer MarketingSocial Business By Design

    The First Step in Social Business: Discovery

    I recently finished reading (for the second time) the excellent book, Social Business By Design: Transformative Social Media Strategies for the Connected Company, by Dion Hinchcliffe and Peter Kim. The question I often hear is, Where do we start? The short answer is that you should start at the beginning, but how we define the beginning is probably the most…

  • Marketing Infographicssocial proof website

    Social Proof Your Website

    Enabling your site for social media is one strategy, but actually building a social strategy around the community that gathers there is quite another. The two shouldn’t be mixed up… one is about tools, the other is about people. Keep in mind that there are many, many sites that don’t have all the new fangled tools, but have incredible social…

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