Social Networking
Martech Zone articles tagged social networking:
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Social Media & Influencer Marketing
Douglas KarrMar 13, 2024
19 Ways To Harness Facebook Users’ Motivation and Engage Your Fans Deeper
Creating engaging content on Facebook is crucial for maintaining a lively and interactive online community. The first part of developing an engagement strategy on Facebook is understanding why users are on the platform. Why People Use Facebook The top motivating factors for why people use Facebook include: Messaging Friends and Family: 72.6% of Facebook users use the platform to chat…
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Social Media & Influencer Marketing
Douglas KarrJul 1, 2021
What Is The Impact of Social Media Marketing?
What is social media marketing? I know that sounds like an elementary question, but it really does deserve some discussion. There are several dimensions to a great social media marketing strategy as well as its intertwined relationship to other channel strategies like content, search, email and mobile. Let’s go back to the definition of marketing. Marketing is the action or…
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Analytics & Testing
Douglas KarrFeb 7, 2021
Upstream, Upselling, and Downstream Marketing Opportunities For Business Growth
If you asked most people where they find their audience, you’ll often get a very narrow response. Most advertising and marketing activity is associated with the vendor selection of the buyer’s journey… but is that already too late? If you’re a digital transformation consultation firm; for example, you may fill out all the details in a spreadsheet by only viewing…
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Event Marketing
Douglas KarrOct 2, 2020
Bizzabo: Power Your In-Person and Virtual Events on a Single Platform
Bizzabo is an event success platform that provides your team with all the tools they need to create rewarding events while surfacing insights to help your events grow in ways you never thought were possible. Bizzabo Event Platform Features Bizzabo’s all-in-one event software enables in-person and virtual events to deliver unique attendee experiences through intelligent and intent-based personalized engagement. Event…
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Social Media & Influencer Marketing
Douglas KarrJul 12, 2019
The Value of a Connector versus the Influencer
We continue to struggle within the influencer industry with vanity metrics and high numbers. I’ve been critical of the industry since its inception in social media that most metrics and platforms don’t actually measure influence, they just measure the size of the network, audience, or community. I personally have a very large network… so much so that it’s often unruly…
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Content Marketing
James DailyOct 8, 2018
6 Low Budget Content Marketing Ideas for Small Businesses
You already know that you do not have the marketing budget to compete with the “big boys.” But the good news is this: the digital world of marketing has equalized the field like never before. Small businesses have a host of venues and tactics that are both effective and low-cost. One of these, of course, is content marketing. In fact,…
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Marketing Infographics
Douglas KarrDec 30, 2014
Does Facebook Compare to LinkedIn for Business Networking?
We live in an increasingly digital age. Richard Madison of the Brighton School of Business & Management created this infographic which explores the merits of using both Facebook and LinkedIn for Networking and for Marketing. Did you know that there are 1.35 billion users on Facebook, and while the network is often overlooked as a professional resource that there are…
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Content Marketing
Douglas KarrMar 11, 2014
They Never Taught this in Marketing Class
I don’t believe it’s a secret, but I do believe the most successful strategy that’s often ignored in sales and marketing is the value of your network. People tend to focus on return on investment, statistics, research, branding, design, features, efficiency, productivity, etc. as they work through their marketing efforts. That’s all well and good but if you detail all…
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Marketing Infographics
Douglas KarrMay 29, 2013
How We Use Social Tools in the Workplace
In a study from Microsoft on Social Tools Usage and Perceptions in the Enterprise, it appears that they’ve uncovered yet more evidence that women are much smarter than men. Men are more likely than women to say these restrictions are due to security concerns, while women are more likely to blame productivity loss. Ugh. It’s so unfortunate that, after all…
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Content Marketing
Jenn Lisak GoldingNov 12, 2012
How We Consume Content From Brands
In today’s fast-paced digital world, brands need to be more strategic than ever when it comes to engaging with their audiences. With a wide range of platforms and channels to choose from, understanding consumer preferences can make all the difference. In this article, we delve into the findings of this Zmags infographic designed by my firm that sheds light on…