Social Media Roi
Martech Zone articles tagged social media roi:
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Social Media & Influencer Marketing
Douglas KarrDec 4, 2023
Measuring the ROI of Social Media: Insights and Approaches
If you asked me a decade ago whether or not companies should invest in social media marketing, I would have resoundingly stated yes. When social media first skyrocketed in popularity, there weren’t complex algorithms and aggressive advertising programs on the platforms. Social media was an equalizer between competitors with massive budgets and small businesses that served their clients well. Social…
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Social Media & Influencer Marketing
Douglas KarrMay 22, 2023
Should You Automate Publishing The Same Content Across Your Social Media Profiles?
When the Twitter algorithms were recently open-sourced, one interesting finding was that Twitter profiles that automated their social media publishing weren’t provided the same level of visibility as native posts. I was a bit disappointed with this. I have a personal Twitter profile where I engage personally with other Twitter accounts but Martech Zone’s Twitter account is a place where folks…
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Social Media & Influencer Marketing
Douglas KarrDec 15, 2020
What’s the Probability Your Social Media Strategy Will Provide a Return on Investment?
This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media, instead of applying most of their efforts into outbound marketing. We provided them with a snapshot of the size of their audience in social…
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Advertising Technology
Douglas KarrJul 15, 2018
Social Media Advertising Growth and Its Impact on Digital Marketing
Marketers have had to change nearly every aspect of their ad approaches to keep up with consumer behavior and technological trends. This infographic, How Social Media Has Changed The Ad Game from MDG Advertising, provides some of the key factors driving and influencing the shift toward social media advertising. When social media advertising first arrived on the scene, marketers used…
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Social Media & Influencer Marketing
Douglas KarrMay 18, 2018
Are You Really A Social Media Consultant?
Last night I had the incredible opportunity to go to both meet and listen to three-time Indianapolis 500 winner, Helio Castroneves. I was the guest of co-host and performance coach David Gorsage, who asked if I would provide social media updates throughout the event. As I organized hashtags, followed sponsors, and got to know the VIPs in the room, one…
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Marketing Infographics
Douglas KarrFeb 9, 2017
How Much Does Outsourcing Social Media Cost?
These last few weeks, we’ve been analyzing the products and services that we offer our clients. As an agency, we do have some economies of scale in working with tools and expertise that we can share among clients – but those advantages must still provide the additional value necessary to accommodate agency pricing. We have little doubt that an internal staff…
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Social Media & Influencer Marketing
Douglas KarrAug 26, 2014
The Social Media Return On Investment You’re Not Measuring
Many online marketing and social media professionals are nearsighted. The impact of social media return on investment is well beyond direct clicks to purchases. Your social media strategy will generate revenue indirectly through a number of paths.
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Social Media & Influencer Marketing
Douglas KarrMar 28, 2014
The Blurry Lines of Marketing Return on Investment
Yesterday, I did a session at Social Media Marketing World called How to Shift From Growing Followers to Producing Results With Social Media. I’m often a contrarian to the advice that’s continually pushed in this industry… even leaning a bit on the controversial. The genuine premise is that businesses continue to look for fan and follower growth in social media…