Site Optimization

Martech Zone articles tagged site optimization:

  • Analytics & TestingMicrosoft Clarity: Free Heatmaps and Session Recordings for Website Optimization

    Microsoft Clarity: Free Heatmaps and Session Recordings for Website Optimization

    As we designed and developed a custom Shopify theme for a fashion customer, we wanted to ensure that we designed an elegant and simple e-commerce site that didn’t confuse or overwhelm their customers. One example of our design testing was a more information block that had additional details about the products. If we published the section in the default region,…

  • Content Marketing
    Slow Website Speed Hurting Business

    How Your Slow Website Is Hurting Your Business

    Years ago, we had to migrate our site to a new host after our current host just started getting slower and slower. No one wants to shift hosting companies… especially someone that’s hosting multiple websites. Migration can be quite a painful process. Aside from the speed boost, Flywheel offered free migration so it was a win-win. I didn’t have a…

  • Marketing Tools
    event seo

    5 Ways Your Event Calendar Can Enhance SEO

    Search engine optimization (SEO) is an endless battle.  On one hand, you have marketers seeking to optimize their web pages to improve placement in search engine rankings. On the other hand, you have search engine giants (like Google) continually changing their algorithms to accommodate new, unknown metrics and make for a better, more navigable and personalized web. Some of the…

  • Analytics & Testing
    monetate personalization

    Not Deploying a Personalized Experience Is Hurting You

    At this year’s IRCE in Chicago, I interviewed David Brussin, the founder of Monetate, and it was an enlightening conversation on the changing expectation of consumers and the experience they’re expecting from retailers both online and off. The case for personalization is growing stronger and may have just reached a tipping point. Monetate’s recent Ecommerce Quarterly report is showing that…

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