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Analytics & Testing
How To Migrate Events From Universal Analytics To Google Analytics 4
I’m not too confident in Google Analytics 4 despite the buzz being passed by the Google Analytics team. Companies have spent millions of dollars to enhance and integrate their sites, platforms, campaigns, events, and other measurement data within Universal Analytics only to find that it doesn’t automatically work within Google Analytics 4. Events are no different… It’s disappointing that Google…
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Content Marketing
The Workflow of Infographic Production
Managing infographic production for my clients and Martech Zone, I’ve learned a thing or two about producing infographics. It takes time to improve your workflow and design over time. Infographic production can take weeks or months to produce if you don’t have a proper plan or workflow. Here are a couple of tips to (hopefully) cut down time and get…