Sentiment Analysis
Martech Zone articles tagged sentiment analysis:
-
Analytics & Testing
EyeQuant: Revolutionizing Visual User Experience Design with AI and Neuroscience
The challenge of immediately capturing a user’s attention is paramount. Traditional methodologies like click-tracking have provided insights into user behavior but often fail to capture the critical initial moments of user interaction. These methods typically require extensive research and testing, making them both time-consuming and costly. Eyequant EyeQuant‘s innovative platform predicts how users perceive and interact with designs within the…
-
Artificial Intelligence
Fireflies: AI-Powered Audio, Video, and Meeting Transcriptions and
You’ll find artificial intelligence (AI-powered) transcriptions in virtually every audio and video platform nowadays. When DK New Media designed an enterprise migration to a new CRM and marketing platform for an international non-profit a few years ago, we started with a week of discovery meetings with the staff from leadership down to each employee. After the sessions, we exported all…
-
Analytics & Testing
How Do Sales and Marketing Departments Benefit From Call Center Analytics?
Call center analytics refers to the process of analyzing data and metrics gathered from call center operations to gain insights and make data-driven decisions. It involves collecting and analyzing various types of data, such as call volumes, call durations, wait times, customer interactions, agent performance, customer satisfaction scores, and more. These platforms allow call centers to identify areas of concern,…
-
Search Marketing
Going International: What You Need To Know About Writing, Ranking, and Translating To A Global Audience
Expanding a business to international markets requires a strong online presence that appeals to a diverse audience. To rank on terms internationally, companies must optimize their websites and content for different languages, regions, and search engines. This article discusses various options and best practices for ranking on terms internationally, including site translation, hreflang tags, and more. Website Localization and Translation…