Seed Lists

Martech Zone articles tagged seed lists:

  • Email Marketing & Automation
    Inbox Rate versus Deliverability Rate

    Inbox Rates Versus Deliverability

    If the Postal Service had a garbage can at its facility and threw all junk mail in it every time it received a piece, would you call that delivered? Of course not! Strangely enough, though, in the email marketing industry, any email delivered to the spam folder is counted as delivered! As a result, email providers tout their deliverability scores…

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