Scale

Martech Zone articles tagged scale:

  • Marketing & Sales VideosShuffll AI-Driven Video Marketing Assistant

    Shuffll: An AI-Driven Co-Pilot for Producing Your Marketing Videos

    If you’ve been reading my articles on artificial intelligence, you’ve likely seen my excitement and optimism at deploying AI in everything we do in marketing. At this point in our industry, I don’t believe AI is a replacement for humans, especially generative AI (genAI). GenAI is basically a language prediction model, not necessarily creative or factual. GenAI generates text based…

  • Artificial IntelligenceHerd Mentality in Marketing with AI

    Herd Mentality in Marketing: Pros, Cons, and the Role of AI

    In the rapidly evolving landscape of sales, marketing, and digital technologies, herd mentality has a significant foothold. Herd mentality refers to the tendency of individuals to follow the crowd, adopting popular trends, and making decisions based on the actions of others. In the context of marketing, this phenomenon can have both advantages and disadvantages. This article delves into the pros…

  • Advertising TechnologyWhat is a CMP? How Creative Management Platforms Help Media Buyers Manage Personalized Ad Campaigns Across Channels

    How Creative Management Platforms Help Media Buyers Manage Personalized Ad Campaigns Across Channels

    With new advertising platforms like TikTok, retail media networks (RMN), or connected TV (CTV) ad platforms added to the ad channel mix, media buyers are pressured to craft and distribute more creatives that resonate with people than before. Additionally, strengthened privacy regulations left them without precise techniques for audience targeting, such as third-party (3p) cookies and mobile IDs. That means…

  • Sales and Marketing TrainingManaging Marketing Risk

    How Marketers Are Managing Risk

    There’s not a day that goes by that we’re not assisting our clients to manage risk. Even in our own company, we’re currently balancing the risks and rewards of an integration we’ve recently completed. Do we invest in the productization of the tool and take it to market? Or do we apply those resources to the continued growth of our…

  • Content MarketingWordPress

    Top 10 Reasons To Build Your Website With WordPress

    With a new business, you are all ready to enter the market but there is one thing missing, a website. A business can highlight their brand and quickly show off their values to the customers with the help of an attractive website. Having a great, appealing website is a must these days. But what are the options to build a…

  • Sales EnablementExplosive Growth Factors for Businesses

    Three Factors To Accommodate Explosive Business Growth

    There’s been a lot written about a company I used to work for that sold for billions of dollars about a decade ago. When I read those articles, the perceptions are often skewed toward the people interviewed and their positions within the company. Now, a decade later, I’d like to share some insights on three factors I believe genuinely stood out that led…

  • Analytics & TestingTime Management

    Use These Tips and Tools To Conquer Your Marketing Workload

    If you want to effectively manage your marketing workload, you have to do a better job of organizing your day, reassessing your network, developing healthier processes, and taking advantage of platforms that can help. Adopt Technology That Helps You Focus Because I’m a technology guy, I’ll start with that. I’m not sure what I’d do without Brightpod, the system I use…

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