Salesperson

Martech Zone articles tagged salesperson:

  • Sales EnablementOut of-the-box knowledge integration transforms unstructured content sources into trusted, domain-specific collections

    The Future of Sales: Overcoming Knowledge Friction with AI Innovation

    In the rapidly evolving landscape of sales, where information is a currency and responsiveness is paramount, one formidable obstacle stands out — knowledge friction.  Knowledge friction is the distance between what a salesperson needs to know and the ability to access that information. The intelligence embedded in internal systems is often obscured by layers of technology, creating a barrier for…

  • Sales EnablementEvolution of the Salesperson

    The Evolution of the Salesperson

    The evolution of salespeople over the decades has been a fascinating journey, shaped by changing economic landscapes, evolving consumer behaviors, and the relentless march of technology. From the 1800s to the present day, salespeople have adapted their strategies to meet the demands of each era. This article explores this remarkable transformation by delving into the key characteristics, strategies, and consumer…

  • Sales EnablementB2B Lead Qualification Guide

    From Leads to Appointments: Qualification Guide

    Did you know that 68% of B2B organizations struggle with lead generation and conversion? In today’s fast-paced business landscape, making the most of our sales team’s efforts is crucial. Having navigated the intricacies of the sales world for years, I understand the significance of maximizing every interaction. That’s where effective appointment qualification takes center stage. In this article, I’m excited…

  • Marketing Infographicscontent struggles sales rep

    More Content, More Problems: The Struggle of a Sales Rep

    We’ve been publishing quite a bit about the tools that align sales and marketing efforts. In my opinion, sales representatives have a much more difficult job to do nowadays. 59% of their time doing tasks other than selling such as researching the account and generating leads. And consumers and businesses are able to do extraordinary research online, evaluating features, benefits,…

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