Reading

Martech Zone articles tagged reading:

  • Content MarketingHow I Reached 1 Million Page Views

    How I Reached 1 Million Page Views (Without Spending More Money)

    Martech Zone is a project of passion for me that’s been publishing articles on how to research, learn, and discover sales and marketing technology for over 18 years! A decade ago, we dominated search and honestly didn’t have a lot of competition. Now, we have thousands of sites across the web where both companies and publishers are working to assist…

  • Content MarketingReadability: Guidelines for more readable web content

    Four Guidelines For More Readable Web Content

    Readability is the capacity to which a person can read a passage of text and understand and recall what they just read. Here are some tips for improving the readability, presentation, and expressiveness of your writing on the web. 1. Write For The Web Reading on the web isn’t easy. Computer monitors have low screen resolutions, and the light they…

  • Marketing Books
    extreme ownership book

    12 Lessons Applied from Extreme Ownership to Marketing

    Execution of great marketing strategies is a balance of many variables. Without adequate planning and long-term strategies, agile marketing efforts can derail a brand. But slow and highly critical marketing efforts can stymie one. Somewhere in the middle is success, requiring continued focus on the long-term goals of the organization, but having resources that can shift direction and strategy in…

  • Content Marketinghow we consume content online

    How We Consume Content From Brands

    In today’s fast-paced digital world, brands need to be more strategic than ever when it comes to engaging with their audiences. With a wide range of platforms and channels to choose from, understanding consumer preferences can make all the difference. In this article, we delve into the findings of this Zmags infographic designed by my firm that sheds light on…

  • Mobile and Tablet Marketing

    Honest Expectations Bring Customer Satisfaction

    For the last few years I’ve worked in high-stress startup technology environments. Two issues that really grind on a startup are the lack of realistic expectations in the marketing and sales process as well as the drive for new features needed for prospects. The combination of these two hazards can cripple your company if you don’t balance them against making…

  • Marketing BooksSmall Is The New Big

    It’s Not Their Fault. It’s Yours

    I am again in the middle of a book binge, with four on my plate right now. I picked up Small is the New Big, by Seth Godin this weekend. I’m already enjoying it, although Mr. Godin took me by surprise. Had I read more about the book, I would have noticed that the material is a compilation of his…

  • Marketing BooksIndianapolis Marketing and Business Book Club

    Indianapolis Marketing & Business Book Club

    Today at lunch I met with quite a few colleagues to discuss Naked Conversations. We had a fantastic group of individuals representing many industries: legal, public relations, television, telecom, internet, email marketing, sports, entertainment, information technology, marketing, and publishing! Not bad for a first showing! Most of us had fully read Naked Conversations, some were part way through it, and…

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