Omniture

Martech Zone articles tagged omniture:

  • Analytics & TestingWhat is analytics? A list of marketing analytics technologies

    What is Analytics? A List of Marketing Analytics Technologies

    Sometimes we have to go back to basics and really think about these technologies and how they’re going to assist us. Analytics at its most basic level is the information resulting from the systematic analysis of data. We’ve discussed analytics terminology for years now but sometimes it’s good to get back to basics. Definition of Marketing Analytics Marketing analytics comprises…

  • Analytics & Testing
    adobe

    Is Adobe SiteCatalyst Losing Steam?

    We’ve got a few clients on Adobe SiteCatalyst… but I’m not sure how many are really in love with the platform and how many plan on keeping it. SiteCatalyst, like other analytics platforms, limit the number of visits they’ll store data on – a huge disadvantage for anyone who is coughing up the big bucks for an enterprise system. And…

  • Analytics & TestingHistory of Social and Web Analytics Through 2011

    The History of Web and Social Analytics (Through 2011)

    We love infographics… and if you haven’t noticed, we now have a category just for the Infographics. We love infographics so much that we’ve started to develop and design our own infographics and some for our partners and clients. This one was created for our client, Webtrends, and provides a social media and web analytics history. Here is a history…

  • Analytics & Testingsinking

    Google Killed the Google Analytics Star

    Google, leading search provider and the horsepower behind the popular Google Analytics web traffic analytics tool, is going to allow users to avoid being tracked by their own tool.

  • Mobile and Tablet Marketing

    Firefox 3 Review, Robots, Add-ons and Tweaks

    It’s the second day with Mozilla Firefox 3 and I’ve already dislodged Safari from my dock. The browser is quite fast (I’m guessing until all my popular add-ons and a few security updates arrive). I believe it’s worth the upgrade and I can wait a few days until the add-ons are up to speed. Usability Improvement on the Button Layout…

  • Analytics & TestingDirect Mail

    Don’t forget online in your offline marketing!

    Online consumer behavior is becoming invaluable to online marketers, but has been primarily missed with respect to offline entities.  Many companies who have retail stores, as well as online stores, treat the two audiences separately, missing an excellent opportunity to target and track the other. Advanced analytics applications such as WebTrends, Coremetrics, and Omniture have largely been treated as reporting…

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