Newspapers

Martech Zone articles tagged newspapers:

  • Content MarketingMediamodifer mockups and shareable design builder

    Mediamodifier: Mockups and Design Templates In One Affordable Platform!

    My partners and I are always surprised at the number of tools that we subscribe to every month to use for our clients. It seems it’s always one one-off feature we need for almost every client, so we subscribe with the hopes we can repurpose the tool for another client someday! It’s not often you find a platform that has…

  • Content MarketingDecline of Newspapers

    The Decline of Newspapers

    I’m forever thankful for my years working within the Newspaper industry. The training, experience, and opportunities I had in the industry were the foundations for my successful career in digital marketing. If you’ve been a reader for some time, you know my passion for the industry. I believe my articles here, here, and here pretty much cover it! However with…

  • Mobile and Tablet MarketingCell Phone, Mobile Phone, and Smartphone Killer Technology

    What Technology Has Been Eliminated with Smartphones?

    We’re coming up on the 10th birthday of the iPhone, launched June 29th, 2007. Like any convincing psychopath, smartphones are able to put on a likable front. They are friendly, helpful and seem like they wouldn’t hurt a fly. All the while they are sadistic killers who smother alarm clocks in their sleep and make sure your GPS system is…

  • Advertising Technology
    native advertising

    What a Tangled Web Native Advertising Will Weave

    I’m not sure if you’ve seen this video yet. It’s not safe for work but it’s absolutely hilarious regarding the topic of major newspapers and traditional news publications looking to increase revenue through the display of native advertising, also known as sponsored content. What is Native Advertising? Native advertising is an online advertising method in which the advertiser attempts to…

  • Marketing & Sales VideosWhat Digital Technology Is Killing, Making Obsolete, or Transforming

    What Digital Technology is Killing

    The digital age has ushered in significant transformations, rendering several technologies obsolete while simultaneously revolutionizing others. This infographic video from Eric Qualman lists almost 50 different technologies that are now obsolete or transformed by digital media. Research for Eric’s newest book, Digital Leader, spurred this list. Wrist Watches: Once essential for timekeeping, wristwatches have become more of a fashion statement…

  • Advertising Technologybusy marketer

    It’s Not Getting Easier for Marketers

    Key to many of the links I share and the posts I write on this blog is automation. The reason is simple… at one time, marketers could easily sway consumers with a brand, a logo, a jingle and some nice packaging (I admit that Apple is still great at this). Mediums were uni-directional. In other words, Marketers could tell the…

  • Content MarketingJoseph Rago Wall Street Journal Quote on Blogging

    Blogs: Written by Fools to be Read by Imbeciles…

    Mr. Rago, assistant editorial features editor at The Wall Street Journal, eloquently addresses the blogosphere as: The Blog Mob: Written by fools to be read by imbeciles. Joseph Rago This may be the most pretentious attack I’ve seen by a journalist yet! As a former newspaper professional, it’s disappointing to see this attitude. Even worse, I’m a fan of the…

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