Mobile Wallet

Martech Zone articles tagged mobile wallet:

  • Ecommerce and RetailGoogle Wallet and Apple Wallet Marketing and Notifications

    Maximizing Mobile Marketing With Google Wallet and Apple Wallet

    Google Wallet and Apple Wallet have emerged as significant platforms for marketers. These mobile wallets offer an array of features that enhance user experience (UX) and open up new avenues for marketing and customer engagement. This article delves into the functionalities of both wallets, highlighting their benefits and the unique opportunities they present for marketing strategies. Google Wallet Google Wallet,…

  • Ecommerce and RetailBleu Bluetooth Payments

    How Bluetooth Payments Are Opening Up New Frontiers

    Almost everyone dreads downloading yet another app as they sit down for dinner at a restaurant.  As Covid-19 drove the need for contactless ordering and payments, app fatigue became a secondary symptom. Bluetooth technology is set to streamline these financial transactions by allowing touchless payments at long ranges, leveraging existing apps to do so. A recent study explained how the pandemic…

  • Ecommerce and Retail
    How Mobile Wallet Offers Drive Retail Sales

    How Mobile Wallet Offers Drive Sales

    I carry my iPhone in an absolutely splendid, hand-made leather case from Pad and Quill which has room for my ID and some credit cards but not much else. As a result, I rely on mobile apps and my mobile wallet quite a bit. One app that I’ve fallen in love with is Key Ring, allowing me to dump all…

  • Ecommerce and RetailDigital Wallet Adoption

    The Rise Of Digital Wallet Adoption During The Pandemic

    The global digital payment market size is expected to from USD 79.3 billion in 2020 to USD 154.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 14.2%.MarketsandMarkets In retrospect, we don’t have a reason to doubt this number. If anything, if we keep the current coronavirus crisis into consideration, the growth and adoption will accelerate.  Virus or…

  • Ecommerce and Retailportrait mobile consumer

    Portrait of a Mobile Consumer

    Mobile technology is changing everything. Consumers can shop, get directions, browse the web, interact with friends through a wide variety of media forms, and document their lives with a single device small enough to fit in their pockets. By 2018, an estimated 8.2 billion active mobile devices will be in use. That same year, mobile commerce is expected to top…

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