Mobile Analytics
Martech Zone articles tagged mobile analytics:
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Mobile and Tablet Marketing
Localytics: Mobile App Marketing and App Analytics Platform
In mobile app marketing, the key to success is engaging your audience on a deeper, more meaningful level. That’s where Localytics comes in. As a leading mobile app marketing and analytics software, Localytics empowers businesses to deliver personalized mobile app campaigns that drive engagement, loyalty, and conversions. In this article, we’ll explore why Localytics should be your go-to solution for…
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Analytics & Testing
Amplitude: Mobile Analytics for Decision Makers
Amplitude is a simple mobile application analytics platform for developers to integrate. The platform includes real time analysis, interactive dashboards, retention by cohort, instant retroactive funnels, individual user histories and data export. Professional, business and enterprise plans also include revenue analysis, user segmentation, customizable queries, advertising attribution analytics, direct database access and custom integration depending on the package you sign…
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Analytics & Testing
Countly Analytics for Mobile Application Developers
If you’re a mobile application developer or your company has multiple mobile applications, traditional analytics doesn’t quite cut it. Download behavior, store performance and usage behavior is key data that can help you significantly increase sales or downloads, as well as user interaction. People have come to expect a different experience when they are interacting on a mobile device… and…