Mining
Martech Zone articles tagged mining:
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Content Marketing
What is Blockchain Technology?
Look at a dollar bill, and you’ll find a serial number. On a check, you’ll find a routing and account number. Your credit card has a credit card number. Those numbers are centrally logged at a location somewhere – either in a government database or a banking system. As you look at a dollar, you have no idea what its…
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Content Marketing
Aggregate Statistics Can Steer You Wrong
It’s been almost 20 years since I started in the media business. I’m thankful for opportunities that put me at the forefront of database marketing technologies back then. I’m also thankful that we quickly discovered database mining. Most of the tools at the time provided us with aggregate statistics across the entire database. But these aggregate statistics can really steer…