Metrics
Martech Zone articles tagged metrics:
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Sales Enablement
The Pros and Cons of Outsourcing B2B Lead Generation and Appointment Scheduling
Generating quality leads and scheduling appointments play a pivotal role in the success of B2B organizations. Many companies outsource these tasks to third-party providers to leverage specialized expertise, save time and resources, and improve efficiency. However, like any business decision, outsourcing B2B lead generation (leadgen) and appointment scheduling has advantages and disadvantages. In this article, we will explore the reasons…
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Artificial Intelligence
How Kelly-Moore Paints Made the Leap to SugarCRM to Fuel Innovation and Business Transformation
The race to differentiate the customer experience has many organizations looking to re-platform their customer relationship management (CRM) systems. This was the case with Kelly-Moore Paints. Shrugging off its existing CRM provider, the paint company made the move to SugarCRM. Today, Kelly-Moore Paints applies Sugar’s scalable, out-of-the-box, AI-driven CRM platform for sales and marketing automation, fueling innovation and business transformation.…
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Analytics & Testing
Optimizely Intelligence Cloud: How To Use Stats Engine To A/B Test Smarter, And Faster
If you’re looking to run an experimentation program to help your business test & learn, chances are you’re using Optimizely Intelligence Cloud – or you’ve at least looked at it. Optimizely is one of the most powerful tools in the game, but like any such tool, you might use it wrong if you don’t understand how it works. What makes…
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Analytics & Testing
How You Value Your Agency Will Define Your Project’s Success
This article was originally published in Forbes. One of the considerations that agencies often have to navigate is how their prospective clients value an agency’s services. Many clients measure the output productivity (pieces per hour) or the output cost (price per hour) but neither of those takes into consideration the actual results. The real value of marketing or development is…
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Analytics & Testing
5 Key Website Metric Categories You Should Be Analyzing
The advent of big data has brought about many different conversations concerning analytics, tracking and measured marketing. As marketers, we definitely know the importance of tracking our efforts, but we can get overwhelmed with what we’re supposed to be tracking and what we’re not; what, at the end of the day, should we be spending our time on? While there…
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Marketing Infographics
14 Troubling Trends with Agencies
Since we operate our own agency assisting marketing technology companies, we know all to well the trials and tribulations of the agency industry. As a boutique agency, we have an advantage in that we can be very picky with our clients. On the other side, we often struggle because enterprise companies don’t want to balance another agency in their marketing…