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Search Marketing
Douglas KarrMar 20, 2024
SERP: A Visual Look at Google’s Search Engine Results Page Boxes, Cards, Snippets, and Panels in 2024
The evolution of the Search Engine Results Page (SERP) over the years reflects Google’s commitment to improving user experience and delivering relevant information more efficiently. Initially, SERPs were simple, consisting mostly of plain text links and minimal additional features. Over time, as the internet grew and user behavior changed, Google began to introduce new features like Knowledge Graphs, Rich Snippets,…
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Advertising Technology
Douglas KarrJul 10, 2023
Display Ad Image Dimension Guide for 2023
Standards are a necessity when it comes to online advertising ads and call-to-action sizes. Standards enable publications like ours to standardize our templates and ensure the layout will accommodate ads advertisers may have already created and tested across the net. With Google Ads being the ad placement master, the pay-per-click ad performance across Google dictates the industry. The following formats…
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Artificial Intelligence
Roman VasylenkoJun 23, 2023
Getting Your Business Ready For AI Implementations: 5 Key Steps To Follow
The benefits of artificial intelligence (AI) solutions that a business can embrace are numerous, and as AI-driven technologies are becoming more and more sophisticated, it is impossible to ignore them. Since AI-powered solutions are becoming more common, business owners have to react fast and decide whether to implement them and possibly gain a competitive edge over their rivals. It’s getting…
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Search Marketing
Douglas KarrOct 31, 2020
How Do Search Engines Find, Crawl, and Index Your Content?
I don’t often recommend clients build their own e-commerce or content management systems because of the unseen extensibility options needed nowadays – primarily focused on search and social optimization. I wrote an article on selecting a CMS, and I still show it to the companies I work with that are tempted to build their content management system. How Do Search…
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Advertising Technology
Alicia NavarroMar 15, 2016
Skimlinks Data Provider Checklist – Asking the Right Questions
Until recently, digital marketers and ad agency professionals who were looking to make programmatic ad buys confronted a black box data scenario. Most aren’t engineers or data scientists, and they had to take a leap of faith and trust the data provider’s claims about data quality, reviewing results after implementation — and after the purchase was already made. But what…
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CRM and Data Platforms
Douglas KarrJun 1, 2015
Please Stop Comparing NSA Spying with Marketing
One of the conversations I continue to see rising to the top of the NSA spying controversy is that companies are already collecting this kind of data on Americans for marketing efforts. For those outside the United States, the Constitution is quite clear with the Fourth Amendment to our Bill of Rights as citizens. The Fourth Amendment to the Bill…