Mdg Advertising

Martech Zone articles tagged mdg advertising:

  • Content MarketingSocial Media Marketing Strategy Checklist

    Validate Your Social Media Strategy Against this 8-Point Checklist

    Most companies who come to us for social media marketing (SMM) look at social media as a publishing and acquisition channel, severely limiting their ability to grow their brand’s awareness, authority, and conversions online. There’s so much more to social media, including listening to your customers and competitors, expanding your network, and growing your people and brand’s authority online. If…

  • Advertising TechnologySocial Media Ad Game Infographic

    Social Media Advertising Growth and Its Impact on Digital Marketing

    Marketers have had to change nearly every aspect of their ad approaches to keep up with consumer behavior and technological trends. This infographic, How Social Media Has Changed The Ad Game from MDG Advertising, provides some of the key factors driving and influencing the shift toward social media advertising. When social media advertising first arrived on the scene, marketers used…

  • Ecommerce and RetailFather's Day Ecommerce Infographic

    Fathers Day E-commerce Statistics: 5 Things Every Brand Needs to Know

    It’s almost Father’s Day! I lost my Pops a few years ago, so take the time to hug your Dad and buy him a gift… even if it’s just a few bucks. He’ll love it even if he doesn’t show it. This time of year I find myself at Lowes looking at the cool tools and I think just for a split…

  • CRM and Data PlatformsSpring Cleaning of Your Marketing Strategy

    Time for a Springtime Tune-Up of Your Marketing Strategy

    Every once in a while, it’s important to review your marketing strategy. Consumer behaviors change over time, your competitor’s strategies change over time, and digital marketing platforms change over time. Spring is here, and now’s the perfect time for brands to freshen up their digital marketing efforts. So, how do marketers eliminate the clutter from their marketing strategy? In MDG’s…

  • Content MarketingMulti-Location Business Marketing

    4 Essential Strategies For Your Multi-Location Business Online

    It’s not a surprising statistic, but it it’s still quite staggering – over half of all in-store sales were influenced by digital last year in their latest infographic on marketing your multi-location business online. MDG researched and identified four essential digital marketing tactics that every multi-location business should be deploying that incorporate search, platform, content, and device trends. Search: Optimize…

  • Marketing InfographicsThe State of Influencer Marketing Infographic

    What are the Most Effective Influencer Marketing Strategies?

    Brian Wallace shared the History, Evolution, and the Future of Influencer Marketing that did a fantastic job of defining the influencer and how brands were interacting with them. I’ve been very outspoken about how brands work with influencers and vice versa and I believe this infographic from MDG Advertising does an exceptional job in detailing what a successful influencer marketing…

  • Marketing InfographicsGoogle SEO Trends

    SEO: 5 Trends to Optimize for Google Organic Search

    A question that I’ve fielded at two events I spoke at regionally was how companies should be dividing their marketing budget for maximum impact. There’s no easy answer to this. It requires that companies fully comprehend the impact of their current marketing dollars, understanding how each channel impacts the other, and still have some funds for testing and innovation on…

  • Ecommerce and RetailEcommerce Features Checklist

    Ecommerce Features Checklist: The Ultimate Must-Haves for Your Online Store

    One of the most popular posts that we’ve shared this year has been our comprehensive website features checklist. This infographic is a fantastic follow-up by another great agency that produces incredible infographics, MDG Advertising. Which e-commerce website elements are most important to consumers? What should brands focus time, energy, and budget on improving? To find out, we looked at a…

  • Advertising Technology
    power marketing personalization

    Marketing Personalization: 4 Keys to a Successful Foundation

    Personalization is all the rage right now but it’s a strategy that can be quite insulting if it’s done incorrectly. Let’s take the most common example – how does it feel when you get an email message where it opens up, Dear %%FirstName%%… isn’t that the worst? While that’s an obvious example, the less obvious is sending irrelevant offers and…

  • Marketing & Sales Videossocial vs search

    Video: Social versus Search Smackdown

    I think MDG Advertising was trying to make some of us throw a gasket when we read the title of this infographic video they put together, Social vs Search Smackdown: A Battle of Internet Marketing Titans. But, alas, they come to their senses by the end of the video. When we started our agency, the industry was littered with specialty…

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