Mdg Advertising
Martech Zone articles tagged mdg advertising:
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Ecommerce and Retail
Fathers Day E-commerce Statistics: 5 Things Every Brand Needs to Know
It’s almost Father’s Day! I lost my Pops a few years ago, so take the time to hug your Dad and buy him a gift… even if it’s just a few bucks. He’ll love it even if he doesn’t show it. This time of year I find myself at Lowes looking at the cool tools and I think just for a split…
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Content Marketing
4 Essential Strategies For Your Multi-Location Business Online
It’s not a surprising statistic, but it it’s still quite staggering – over half of all in-store sales were influenced by digital last year in their latest infographic on marketing your multi-location business online. MDG researched and identified four essential digital marketing tactics that every multi-location business should be deploying that incorporate search, platform, content, and device trends. Search: Optimize…
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Marketing Infographics
SEO: 5 Trends to Optimize for Google Organic Search
A question that I’ve fielded at two events I spoke at regionally was how companies should be dividing their marketing budget for maximum impact. There’s no easy answer to this. It requires that companies fully comprehend the impact of their current marketing dollars, understanding how each channel impacts the other, and still have some funds for testing and innovation on…
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Advertising Technology
Marketing Personalization: 4 Keys to a Successful Foundation
Personalization is all the rage right now but it’s a strategy that can be quite insulting if it’s done incorrectly. Let’s take the most common example – how does it feel when you get an email message where it opens up, Dear %%FirstName%%… isn’t that the worst? While that’s an obvious example, the less obvious is sending irrelevant offers and…