Marketing Trends
Martech Zone articles tagged marketing trends:
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Advertising Technology
Great Data, Great Responsibility: How SMBs Can Improve Transparent Marketing Practices
Customer data is essential for small and midsize businesses (SMBs) to better understand customer needs and how they interact with the brand. In a highly competitive world, businesses can stand out by leveraging data to create more impactful, personalized experiences for their customers. The foundation of an effective customer data strategy is customer trust. And with the growing expectation for…
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Search Marketing
6 Technology Trends in 2020 Every Marketer Should Know About
It’s no secret that marketing trends emerge with changes and innovations in technology. If you want your business to stand out, bring in new customers and increase visibility online, you’ll need to be proactive about tech changes. Think of tech trends in two ways (and your mindset will make the difference between successful campaigns and crickets in your analytics): Either…
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Content Marketing
Five Marketing Trends CMOs Should Act On In 2020
Why Success hinges on an offensive strategy. Despite shrinking marketing budgets, CMOs are still optimistic about their ability to achieve their goals in 2020 according to Gartner’s annual 2019-2020 CMO Spend Survey. But optimism without action is counterproductive and many CMOs may be failing to plan for tough times ahead. CMOs are more agile now than they were during the last…