Marketing Trends

Martech Zone articles tagged marketing trends:

  • Ecommerce and RetailBillo: buy UGC product videos for ecommerce

    Billo: Boost Your E-Commerce Conversion Rates with Targeted User-Generated Videos

    User-generated videos are social proof that builds consumer trust in your product or brand. Trust is a critical aspect of driving a visitor into a customer. Consumers who viewed user-generated videos had a 161% higher conversion rate than those who didn’t. Yotpo Data Labs The challenge of acquiring genuine, user-generated videos (UGC) for product promotion is significant. Traditional advertising methods often fall short in…

  • Advertising TechnologyDigital Marketing vs. Traditional Marketing Infographic

    Digital Marketing vs. Traditional Marketing: Definitions, Growth, and Intersection

    With my career spanning decades, I’ve enjoyed working in both the traditional and digital marketing industries. My career started at a newspaper, where I caught the Internet bug and began networking and programming. I moved on to database marketing and direct mail and then to MarTech and SaaS platforms. I often share that much of my success was bringing the…

  • Advertising TechnologyMarketing Technology Plan and Transparent Data for SMB

    Great Data, Great Responsibility: How SMBs Can Improve Transparent Marketing Practices

    Customer data is essential for small and midsize businesses (SMBs) to better understand customer needs and how they interact with the brand. In a highly competitive world, businesses can stand out by leveraging data to create more impactful, personalized experiences for their customers. The foundation of an effective customer data strategy is customer trust. And with the growing expectation for…

  • Advertising TechnologyDigital Marketing Trends and Predictions

    Digital Marketing Trends & Predictions

    Precautions made by companies during the pandemic significantly disrupted the supply chain, consumer buying behavior, and our associated marketing efforts this last couple of years. In my opinion, the greatest consumer and business changes happened with online shopping, home delivery, and mobile payments. For marketers, we saw a dramatic shift in the return on investment in digital marketing technologies. We…

  • Content Marketing2021 Marketing Trends: The Rise of the Ambassador and Creator Era

    Marketing Trends: The Rise of the Ambassador and Creator Era

    2020 fundamentally changed the role social media plays in consumers’ lives. It became a lifeline to friends, family and colleagues, a forum for political activism and a hub for spontaneous and planned virtual events and get-togethers.  Those changes laid the groundwork for trends that will reshape the social media marketing world in 2021 and beyond, where leveraging the power of…

  • Search Marketing2020 marketing technology

    6 Technology Trends in 2020 Every Marketer Should Know About

    It’s no secret that marketing trends emerge with changes and innovations in technology. If you want your business to stand out, bring in new customers and increase visibility online, you’ll need to be proactive about tech changes.  Think of tech trends in two ways (and your mindset will make the difference between successful campaigns and crickets in your analytics): Either…

  • Content Marketing2020 Emerging Marketing Trends

    Five Marketing Trends CMOs Should Act On In 2020

    Why Success hinges on an offensive strategy. Despite shrinking marketing budgets, CMOs are still optimistic about their ability to achieve their goals in 2020 according to Gartner’s annual 2019-2020 CMO Spend Survey. But optimism without action is counterproductive and many CMOs may be failing to plan for tough times ahead.  CMOs are more agile now than they were during the last…

  • Analytics & Testing
    mistakes

    Top 3 Marketing Mistakes New Businesses Make

    Why did you start your business? I’ll bet the farm that “because I wanted to be a marketer” wasn’t your answer. However, if you’re like the hundreds of small business owners I’ve worked with you probably realized about 30 seconds after you opened your doors that if you didn’t become a marketer, you weren’t going to be a small business…

  • Sales EnablementHow to use text messaging for sales

    How to Use Text Messaging to Win Love, Leads, And Revenue

    Text messaging (SMS) has been a foundation of our success with our real estate marketing platform. When a property gets a visitor, they request information via text from a sign we post on their lawn. When the response is provided with a mobile tour and realtor information, the realtor is immediately notified and can call the visitor to see if…

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