Lyris
Martech Zone articles tagged lyris:
-
Content Marketing
Lyris Launches Automated Content Personalization
Lyris has released Lyris Predictive Personalization, a content engine for publishers to combine machine learning with digital messaging automation to deliver contextually personalized content to each individual subscriber. By effectively combining content with audience demographic and behavioral data, Lyris Predictive Personalization increases conversions and advertising revenue by empowering publishers to maximize engagement. Clients are already seeing a 2x to 3x…
-
Email Marketing & Automation
10 Holiday Deliverability Tips
From now until the end of the year, inboxes everywhere are fighting spam. Unfortunately, the chances of your email finding its way into a spam folder are pretty good. Especially if you haven’t been sending frequently and utilizing email marketing best practices. Digital marketers can face a long and winding road in getting emails to customers this time of year.…
-
Marketing & Sales Videos
Video: Content versus Backlinks
A lot of folks spend and sell their time on the optimization of their website, and wind up scratching their heads when another site has greater ranking but isn’t optimized. It’s because optimizing the content is only half the battle, it’s getting the attention of other sites that really pushes your site up the Search Results. The search engine’s job…