Klout Score

Martech Zone articles tagged klout score:

  • Analytics & Testingkscore splash2

    Klout Scores Reinvented… and I Like It!

    I had heard about Klout a while ago but didn’t pay much attention until I met some of the Klout team in Las Vegas. I tested it out and found that some of the scores were lacking. For instance, many of us had multiple pages, multiple accounts, and a history online that spanned a decade… but Klout wasn’t impacted by…

  • Social Media & Influencer Marketingklout

    It’s Never As Simple as Fans and Followers

    Attention social media marketers: number of followers is not a strong indicator of influence. Sure… it’s obvious and easy – but it’s also lazy. The number of fans or followers often has nothing to do with a person or company’s ability to influence others. Seven Characteristics of Influence Online The influencer must primarily be engaged in relevant conversations. An actor…

  • Content Marketing

    The Gap in Marketing Technology?

    Many, many years ago I was an analyst at a Newspaper. Each week I compiled data from across our production and distribution systems and worked to find where there was time or money to be saved. It was a challenging job but I had good leadership and for the decade I worked there, we reduced our operating budget each year.…

  • Content Marketinghd video

    HD Video can be part of your Marketing Strategy

    One of my clients was Widen Enterprises. Widen is a 60 year old company that started in prepress technologies. Unlike some print companies, Widen has not stood by and watched as startups scavenged their industry. Instead, Widen has transformed into an Internet digital asset powerhouse. Now they’re transforming the digital asset management industry. You may have read some posts in…

Back to top button
Close

Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.