Influencer Relationship Management
Martech Zone articles tagged Influencer relationship management:
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Ecommerce and Retail
Douglas KarrDec 29, 2021
Aspire: The Influencer Marketing Platform For High-Growth Shopify Brands
If you’re an avid reader of Martech Zone, you know that I have mixed feelings on influencer marketing. My view of influencer marketing isn’t that it doesn’t work… it’s that it needs to be implemented and tracked well. There are a few reasons why: Purchase Behavior – Influencers may build brand awareness, but not necessarily convince a visitor to actually…
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Analytics & Testing
Douglas KarrAug 13, 2020
Raven Tools: All-In-One SEO Tool Platform For Agencies, Freelancers, and In-House Marketers
Raven Tools is a mature search marketing research, analysis, and reporting platform that is inclusive of all the tools you need to improve your online visibility and inbound marketing. Raven Tool Features Include Marketing Reports – measure your marketing success across multiple platforms to see what’s working, what isn’t, and what changes should be made in your marketing strategy. Site…
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Public Relations
Jordan FeiseJan 26, 2017
How to Own Digital Transformation with Influencer Relations
Your customers are becoming more informed, empowered, demanding, discerning, and elusive. The tactics and metrics of the past no longer align with how people make decisions in today’s digital and connected world. By implementing technology marketers are able to fundamentally impact the way brands view the customer journey. In fact, 34% of digital transformation is lead by CMOs compared to…