Industry

Martech Zone articles tagged industry:

  • Sales and Marketing TrainingTips for New Marketers

    Tips for New Marketers From This Ol’ Veteran

    The journey from a novice to a seasoned professional is both exhilarating and challenging. With the integration of digital technologies and the advent of artificial intelligence (AI) reshaping the landscape, marketers today must be adept not only at traditional strategies but also at leveraging the latest tools and platforms. If you’ve recently read about my move into the AI industry,…

  • Content MarketingGraphic Design Trends for 2023

    What Are The Graphic Design Trends That Shaped 2023?

    Graphic design is an ever-evolving field where creativity meets technology to create innovative and visually compelling solutions. As we step into a new era of design, the integration of generative AI (GenAI) into graphic design platforms has emerged as a game-changer. I recently shared how Adobe Illustrator is integrating generative AI tools to accelerate the innovation process for creatives. This…

  • Sales EnablementB2B Lead Qualification Guide

    From Leads to Appointments: Qualification Guide

    Did you know that 68% of B2B organizations struggle with lead generation and conversion? In today’s fast-paced business landscape, making the most of our sales team’s efforts is crucial. Having navigated the intricacies of the sales world for years, I understand the significance of maximizing every interaction. That’s where effective appointment qualification takes center stage. In this article, I’m excited…

  • Sales EnablementDigisigner Esignature Platform and API

    DigiSigner: An Affordable Electronic Signature Platform For Small Businesses and Platforms

    One technology that has gained significant traction for streamlining approvals is electronic signatures (eSignature). eSignatures enable secure and legally binding signing of documents without physical paperwork. DigiSigner stands out as a trusted and comprehensive solution among the leading electronic signature platforms. Ensuring Legally Binding Signatures One of the primary concerns when adopting electronic signatures is their legal validity. DigiSigner eliminates…

  • Analytics & TestingClearbit - Weekly B2B Visitor Report

    Clearbit’s Weekly Visitor Report: Know Who’s Visiting Your Website, Convert The Ones That Matter

    Having a detailed, qualitative understanding of your website traffic is essential to building effective, data-driven B2B marketing campaigns. Knowing who your visitors are, where they are on the campaign journey, and how likely they are to buy makes it possible to provide more personalized experiences — and ultimately increase conversions.  Potential customers won’t always raise their hands when they visit…

  • Social Media & Influencer MarketingSocial Media ROI Probability Infographic

    What’s the Probability Your Social Media Strategy Will Provide a Return on Investment?

    This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media, instead of applying most of their efforts into outbound marketing. We provided them with a snapshot of the size of their audience in social…

  • Content Marketing
    Characteristics of a Good Brand

    The 8 Characteristics of a “V”ery Good Brand

    For years I used to poo-poo the idea of branding. A bunch of touchy-feely people arguing about the hue of green in a logo seemed preposterous to me. As did the price tag of branding agencies that charged tens or even hundreds of thousands of dollars. My background is in engineering. The only color code I cared about was to…

  • Analytics & TestingLinkedIn Website Demographics

    LinkedIn Launches Linkedin Website Demographics

    LinkedIn is breaking out a great new feature in the next coming weeks, LinkedIn Website Demographics. Website Demographics uses data from LinkedIn’s 500+ million members to provide insight into your company’s website visitors in a way that respects member privacy. Featuring an easy-to-read interface in LinkedIn Campaign Manager, Website Demographics lets you filter your website audience by 8 individual professional…

  • Marketing Infographicsreturn on investment industry

    Social Response and ROI by Industry

    This is a fantastic infographic from Demandforce, Socially Devoted to YOU (I can hear the tune!). While many companies are struggling to measure the return on investment, the data in this infographic points to a problem much, much deeper. People are trying to connect with you through social media but you’re not there. It’s one thing to simply set up…

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