Growth Hacking

Martech Zone articles tagged growth hacking:

  • Content Marketing
    What is Growth Hacking? Techniques

    What is Growth Hacking? Here Are 15 Techniques

    The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the same logic to marketing works as well. That’s growth hacking. Growth hacking was originally applied to startups who needed to…

  • Content Marketingcontent marketing growth

    Growth Hacking for Content Marketing

    One of the reasons why our agency isn’t a content shop is because the goal of online marketing isn’t to produce content, it’s to grow your business. We do produce content (mostly infographics and whitepapers) for clients, but clicking publish is just one step in a much larger strategy. Understanding who you’re writing to and what kind of content they’re…

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