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Martech Zone articles tagged facebook like:

  • Marketing Infographicsfacebook like

    Like Us! A Survey of Users on Brand Engagement

    Why do people like brands on Facebook? Lab42 surveyed 1000 social media users to discover how liking a brand influences the consumer experience. The results are quite interesting and, in my opinion, point to a huge gap in the expectations of consumers on your brand’s Facebook interactions and how brands are actually using Facebook. The majority of brands that I…

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