ERP

Martech Zone articles tagged ERP:

  • Artificial IntelligenceAI-Powered Reconciliation for Amazon Vendors

    Reclaiming Profits: How AI-powered Reconciliation Empowers Amazon Vendors

    Amazon’s influence on the retail industry is undeniable, transforming how consumers discover, compare, and purchase products. From its vast selection to convenient services, the online marketplace has cemented its position as a go-to shopping destination for millions. It’s also become an avenue for small and medium e-commerce retailers to build and expand their online presence. Over 60% of Amazon’s nearly $514 billion…

  • Mobile and Tablet MarketingMobile Business Apps Potential

    Mobile Mastery: Unleashing the Potential of Business Apps

    In today’s digital age, where smartphones have become an extension of our hands, the role of mobile applications in the business world has never been more vital. From simplifying daily tasks to revolutionizing customer engagement, business apps drive innovation and shape how companies operate in a fast-paced, interconnected environment. The Evolution of Mobile Apps in Business Business apps have come…

  • Artificial IntelligencePredictive Sales Artificial Intelligence (AI)

    Predictive AI: 5 Ways Organizations Are Using AI To Power Their Sales Efforts

    Artificial intelligence (AI) is now part of our daily lives thanks to smart assistants, self-driving cars, recommended products on e-commerce sites, and the rapid adoption of ChatGPT. You’ll likely hear it discussed around the office, from predictive and personalized marketing to sales forecasting and competitive intelligence. There’s obviously a lot of excitement and promise, but how do you engage?  How can you actually…

  • Sales EnablementsignNow E-Signature Document Automation and Repository Platform

    signNow: Sign Documents Online With Legally-Binding E-signatures

    We recently shared an article on sales technology and a key platform that should be included in your sales stack is an E-signature solution. In the United States, the ESIGN Act was passed into law in 2000 and provided that electronic signatures are legally binding as long as you can ensure that the signer’s identity is verified and that there…

  • Marketing ToolsSnappy Enterprise Gifting Platform

    Snappy: An Enterprise Gifting Platform To Reward Your Customers or Employees

    Meeting the expectations of your customers is the baseline in a B2C or B2B relationship. If I were to quantify meeting expectations, I’d provide a letter grade of a C+. Creating a memorable or delightful experience requires a different approach. Over the years of working with clients, I’ve always tried to think of something unique that the client never expected…

  • Ecommerce and RetailChallenges of Ecommerce Platforming and Composable Commerce Platforms

    The Challenges of E-commerce Replatforming — No Pain, No Gain?

    Rolling out new eCommerce infrastructure isn’t easy, particularly when it comes to deciding exactly what you need to implement and defining a system architecture that is fit for the long term. Replatforming isn’t just a significant investment of money and resources, it is also the crucial backbone that supports a healthy chunk of revenue for the future. Selecting the eCommerce…

  • Analytics & TestingCandyspace CandyStack Composable Technology Stack and Architecture Benefits

    How A Composable Technology Stack Can Turbocharge Enterprise Agility

    We are living through an unprecedented time of great change and upheaval. A global pandemic and geopolitical tensions have led to tremendous uncertainty for many businesses across virtually every industry vertical.  There is an increased need for enterprise agility and the ability to make better informed, faster decisions to survive in this rapidly changing environment. That’s why so many businesses…

  • Advertising TechnologyRise With SAP: Cloud Enterprise Collaboration

    How Industry Collaboration Is Improving Cloud Migration For All

    How much does your business spend on cloud infrastructure? Cloud end-user spending will top $500 billion this year, growing 20% from 2021, with infrastructure as a service (IaaS), desktop as a service (DaaS), and platform as a service (PaaS) expected to lead the pack.Gartner The rise of hybrid work and increasing cloud migration of basic services encourage companies to consider…

  • CRM and Data PlatformsBuyers Are Underwhelmed By B2B E-Commerce Personalization

    Why Buyers Are Underwhelmed by B2B E-Commerce Personalization (And How To Fix It)

    Customer experience has long been, and continues to be, a top priority for B2B businesses on their journey toward digital transformation. As part of this shift toward digital, B2B organizations face a complex challenge: the need to ensure both consistency and quality across the online and offline purchase experiences. Yet, despite organizations’ best efforts and sizable investments in digital and…

  • CRM and Data PlatformsSales and Marketing Enterprise Resource Planning

    Why Sales and Marketing Teams Need Cloud ERP

    Marketing and sales leaders are integral components in driving company revenue. The marketing department plays a vital role in promoting the business, detailing its offerings, and establishing its differentiators. Marketing also generates interest in the product and creates leads or prospects. In concert, sales teams focus on converting prospects to paying customers. The functions are closely intertwined and critical to…

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