Emarketer

Martech Zone articles tagged emarketer:

  • Social Media & Influencer Marketing2023 TikTok Trends

    What 2023 TikTok Trends You Should Pay Attention To

    At its current growth rate, TikTok’s popularity has outstripped Instagram by a long shot, and it is slated to surpass Snapchat. Brands, content creators, and marketers must now make it a top priority to stay on top of TikTok trends to monetize TikTok users. TikTok was the most downloaded app in 2022 and the average TikTok user spends 95 minutes…

  • Advertising TechnologyOnline Video Advertising Statistics and Trends

    Online Video Advertising Statistics And Trends

    While advertising budgets are declining in 2022, there’s one area that continues to skyrocket in popularity – online video advertising. I believe there are several reasons why this is happening: Bandwidth – the expansion and support of high speed internet across both desktops and mobile (cellular).Adoption – virtually every platform has adopted both short and long video formats as part…

  • Advertising Technology
    Social Media Advertising History Infographic

    Infographic: Brief History of Social Media Advertising

    While many social media purists tout the power and reach of organic social media marketing, it’s still a network that’s difficult to be discovered without promotion. Social media advertising is a market that did not exist just a decade ago but generated $11 billion in revenue by 2017. This was up from just $6.1 billion in 2013. Social advertisements offer…

  • Ecommerce and RetailBlack Friday And Cyber Monday Sale

    Priming the Omnichannel for Black Friday and Cyber Monday

    There’s no question about it, retail is undergoing a dynamic transformation. The constant flux among all the channels is forcing retailers to sharpen their sales and marketing strategies, especially as they approach Black Friday and Cyber Monday. Digital sales, which include online and mobile, are clearly the bright spots in retail. Cyber Monday 2016 claimed the title for the largest…

  • Mobile and Tablet Marketingmarketing china

    How Outside Marketers Succeed in China

    In 2016, China was one of the most complex, fascinating and digitally connected markets in the world, but as the world continues to connect virtually, opportunities in China may become more accessible for international companies. App Annie recently released a report on mobile momentum, highlighting China as one of the largest drivers of growth in app store revenue. Meanwhile, The…

  • Content Marketingvideo marketing works

    Video Marketing Works

    Everyone is making their year-end predictions. I think you can forego all the hoopla and work your marketing strategy this coming year based on all the facts. Multi-channel strategies, marketing automation, mobile and video are going to continue to drive engagement and traffic to your business. Here’s a great infographic with fantastic stats that support your need to implement a…

  • Content Marketingmobile commerce

    ShoutEm: Mobile Apps and Whitelabeled Mobile Apps

    ShoutEm offers a mobile application platform that has a variety of options for business, agencies and enterprise. ShoutEm apps offer content management, smartphone and tablet app builders, user engagement tools, monetization options and seemless publishing processes. Agencies can build high-quality mobile apps at a fraction of the cost of custom development with ShoutEm’s white label solution. Adobe and eMarketer findings…

  • Ecommerce and RetailFlash Sales: Tips and Best Practices for Ecommerce

    Flash Sales: An Effective E-commerce Tool For Driving Significant Revenue

    What is a flash sale? A flash sale is a steeply discounted offer that has a quick expiration. E-commerce providers drive many more sales by offering daily flash sales on their sites. Consumers wind up returning daily to see what the deal is… purchasing more items more often. But do they work? Familiar brands with loyal customers can no longer…

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