Email List Decay

Martech Zone articles tagged email list decay:

  • Content Marketing
    re engagement campaigns

    How to Build a Re-Engagement Campaign for Inactive Subscribers

    We recently shared an infographic on how to reverse your email engagement attrition rate, with some case studies and statistics on what can be done about them. This infographic from Email Monks, Re-Engagement Emails, takes it to a deeper level of detail to provide an actual campaign plan for reversing your email performance decay. An average email list decays by…

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