Email Infographic
Martech Zone articles tagged email infographic:
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Email Marketing & Automation
12 Factors that Impact Your International Email Strategy
We’ve assisted clients with internationalization (I18N); it’s not fun. The nuances of encoding, translation, and localization make it a complex process. If internationalization is done wrong, it can be incredibly embarrassing… not to mention ineffective. But 70% of the world’s 2.3 billion online users aren’t native English speakers. Every $1 spent on localization has been found to have an ROI…
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CRM and Data Platforms
How To Increase Holiday Season Engagement And Sales With Email List Segmentation
Your email list segmentation plays a crucial role in the success of any email campaign. But what can you do to make this important aspect work in your favor during the holidays – the most lucrative time of the year for your business? The key to segmentation is data… so starting to capture that data months before the holiday season is…
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Email Marketing & Automation
How To Use High-Resolution Images for Retina Displays In Your HTML Email
Retina display is a marketing term used by Apple to describe a high-resolution display that has a pixel density high enough that the human eye is unable to distinguish individual pixels at a typical viewing distance. A retina display typically has a pixel density of 300 pixels per inch (ppi) or higher, which is significantly higher than a standard display…
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Analytics & Testing
How to Choose an Email Service Provider (ESP)
This week, I met with a company that was considering leaving its email service provider (ESP) and building its email system internally. I would have said no if you asked me a decade ago if that were a good idea. However, times have changed, and the technology of ESPs is pretty easy to implement if you know what you’re doing.…
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Content Marketing
How to Build a Re-Engagement Campaign for Inactive Subscribers
We recently shared an infographic on how to reverse your email engagement attrition rate, with some case studies and statistics on what can be done about them. This infographic from Email Monks, Re-Engagement Emails, takes it to a deeper level of detail to provide an actual campaign plan for reversing your email performance decay. An average email list decays by…
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Email Marketing & Automation
What Elements Should You Be Testing in Your Email Campaigns?
Using our inbox placement platform, we did a test a couple of months ago where we reworded our newsletter subject lines. The result was incredible – our inbox placement increased by over 20% across the seed list that we created. The fact is that email testing is well worth the investment – as are the tools to help you get…
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Email Marketing & Automation
Optimizing Email Design to Capture the Attention of Your Reader
A few months ago at a conference, I watched a fascinating presentation on the steps that an email reader takes as they dive into their email. It’s not the route that most people believe and it works very different from a website. When you view an email, you typically view the first words of the subject line and perhaps a…