Econsultancy

Martech Zone articles tagged econsultancy:

  • Martech Zone AppsConversion Rate Calculator

    App: Conversion Rate Calculator (With Optimization Slider)

    The term Conversion Rate (CR) is pivotal for any digital marketer. It represents the percentage of visitors to a page who complete a desired action. This action could be anything from making a purchase, signing up for a newsletter, or downloading a guide. Conversion Rate Calculator I’ve designed an interactive and intuitive Conversion Rate Calculator that empowers you to see…

  • Marketing InfographicsWhy Do People Unfollow Brands On Twitter?

    Reasons Why People Unfollow Brands On Twitter

    This may be one of the funniest infographics that DK New Media has done to date. We do a ton of infographics for our clients, but when I read the article at eConsultancy on why folks unfollow on Twitter, I immediately thought it could make for a very entertaining infographic. Our infographic designer delivered beyond our wildest dreams. Are you…

  • Analytics & Testing
    acquisio machine learning

    How Machine Learning and Acquisio Will Grow Your Business

    During the industrial revolution, humans acted like parts in a machine, stationed along assembly lines, trying to make themselves work as mechanically as possible. As we enter what is now being called the 4th Industrial Revolution we have come to accept that machines are far better at being mechanical than humans. In the bustling world of search advertising, where campaign…

  • Content Marketing
    people based advertising

    The Rise of People-Based Marketing and Advertising

    In their whitepaper on People-Based Marketing, Atlas provides some interesting statistics on people-based marketing and advertising. While spending more time on mobile overall, 25% of people use 3 or more devices per day, and 40% of people switch devices to complete an activity What is People-Based Marketing? Some applications and platforms offer advertisers the ability to upload prospect or customer…

  • Content Marketingfirst party data.png

    The Marketing Impact of First-Party versus Third-Party Data

    Despite data-driven marketers’ historic reliance on third-party data, a new study released by Econsultancy and Signal reveals a shift in the industry. The study found that 81% of marketers reporting they obtain the highest ROI from their data-driven initiatives when using first-party data (compared to 71% of their peers in the mainstream) with only 61% citing third party data. This…

  • Email Marketing & Automationsocial media email marketing tips

    Like Apples and Cheese, Email and Social Media Marketing

    I love that quote from Tamsin Fox-Davies, Senior Development Manager at Constant Contact, describing the relationship between social media and email marketing: Social media and email marketing are like cheese and apples. People don’t think they go together, but they’re actually perfect partners. Social media helps extend the reach of your email campaigns and can build your mailing. Meanwhile, good…

  • Analytics & Testinguser

    Time Spent on User Experience Results in Higher Sales

    Econsultancy’s User Experience Survey Report, conducted in association with WhatUsersDo – an online usability testing and user experience research site – uncovered quite a statistic. 74% of businesses believe user experience is key for improving sales, conversions and loyalty. What is User Experience? According to Wikipedia: User experience (UX) involves a person’s emotions about using a particular product, system or…

  • Search Marketing
    print online search social

    53% Shifting Budget from Print to Search and Social

    This morning, I’m reading eConsultancy’s State of Search Marketing Report for 2011. The State of Search Marketing Report 2011, produced by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report, which also contains a marketplace valuation, follows a survey of over 900 respondents from…

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